The Estate Vault to air 45,000 spots on 250 stations
The Estate Vault, Inc., a supplier of software solutions that provide a single, secure and easily accessible location for all critical financial and personal...
Consumers pushing for drug ad add
When a consumer experiences an adverse side effect from use of a prescription drug, the FDA wants to know about it. The problem in...
NBCU, Liberty Mutual form partnership
Branded entertainment is coming back big: As NBC shifts to a 52-week schedule this upfront, details were presented yesterday to advertisers and agencies from...
Woody Allen sues for 10 million over billboard
Woody Allen has sued clothing company American Apparel for 10 million for using his image on billboards and on the Internet, reports The AP....
Automakers down double digits for March
Interesting to see Toyota starting to share the pain of this economy as well. It’s not about quality issues anymore, it’s about no jobs and a dollar worth next to nothing.
Century 21 campaign using radio, TV, print, online
In an ongoing effort to help improve lagging consumer confidence in the real estate industry and further position its brand, Century 21 Real Estate...
Broadcasters urge end to ad dictates
The NAB, RAB and TVB have joined forces in opposition to 'urban dictates,' an ad practice in which companies refuse to place ads on...
Petry signs EuroNews
Petry International, a division of Petry Media, announced that it has signed a sales rep agreement with EuroNews, Europe’s leading news channel covering world...
MindShare shuffles exec roles
Two MindShare North America senior execs have been assigned new roles at the agency, effective immediately, announced CEO Scott Neslund. New York Managing Director...
Carat takes random snipes at network on-screen logos
Last month it was the Arts & Entertainment Network’s turn to run The Godfather (about the 600th time it’s aired on cable) and what...
Starz unveils "Are You Ready?"
Starz Entertainment unveiled a 25 million brand and marketing initiative that will include a new logo, a new on-air look and an integrated campaign...
Project Reinvention to activate radio side by end of year
After reading our story yesterday on “Project Reinvention” Kathy Crawford, MindShare President/Local Broadcast, addressed our call for radio to join the committee, which aims...
U.S. ad spend rose 0.6% in 2007
Nielsen reported that ad spend for FY 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.
Zimmerman wins Pep Boys
Zimmerman Advertising has been named agency of record for The Pep Boys - Manny, Moe & Jack, the nation's leading automotive aftermarket retail and...
“Project Reinvention” committee to meet
Radio needs to get someone on that committee as well. We just sat through rave reviews of TVB’s ePort electronic commerce system, which is already being used by 60 broadcast groups and 700+ stations