Cox and Yellow Book team to provide directories
Cox Communications and Yellow Book USA announced a co-marketing and distribution agreement where they will promote each other's products and services through a variety...
CBS TV Stations pact with local bloggers
CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership with local bloggers and social media websites. CBS O&O stations...
Radio Disney signs with Arbitron
Radio Disney has signed an agreement with Arbitron, which will for the first time ever provide measurement and research of kids, tweens and family...
Tecate unveils sew Spanish-language campaign
Tecate beer has revealed its new integrated national campaign created to emotionally connect with Mexican adult consumers in the U.S. The Spanish-language ads are...
PowerBar launches campaign featuring Michael Phelps
PowerBar announced the launch of a new national campaign featuring six-time Olympic gold medalist and twenty-time World Champion Michael Phelps. Carrying the tagline Power...
Bain puts 8.6 million in TargetSpot
Boston’s Bain Capital Ventures is the lead investor in n 8.6 million Series B funding round announced for NY-based TargetSpot, reports XConomy. TargetSpot helps...
Sarah Fay: What will the media agency look like in five-ten years?
Sarah Fay, Carat USA CEO and Isobar US CEO spoke at a AAAAs panel last week in Orlando: "It's 10 Years Later: Have Agencies...
VEGAS.com campaign reveals secrets of the experts
VEGAS.com, the largest city site in the world, is set to launch new creative and a series of three 30-second spots for a 20...
Moonves: CBS upfront will be for all media
CBS's traditional upfront presentation in May will showcase the entire CBS Corp., not just the broadcast primetime lineup, CEO Les Moonves said this week...
Weather Channel Interactive debuts new products for upfront
The Weather Channel Interactive has revealed its 2008 upfront plans, announcing its first offering of video-based advertising on its mobile website. The company also...
Nielsen, Charter Comm. to commercialize set top tuning data
The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and...
Robinson Radio expanding in Richmond
Robinson Radio, a full-service radio agency is experiencing tremendous growth, which may seem counterintuitive such a traditional medium. Founded in 10/04, Robinson Radio expects...
National Grid names Mullen AOR
Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following...
Ken Taylor to run GM Planworks, post-Donlin
Starcom MediaVest has tapped Ken Taylor to return to GM Planworks as GM/President, replacing Dennis Donlin, who is resigning, effective 4/1. Taylor is EVP/group...
Digesting Nielsen's A2/M2 initiative
Janice Finkel-Greene tells TVBR it’s amazingly complex and Nielsen is taking on some really daunting tasks, including the local aspect, where local stations have websites and people download video from them, as opposed to the network websites.