JCPenney adds Hispanic agency

Looking to increase its marketing to American Hispanics, JCPenney has names The Vidal Partnership as its US Hispanic advertising agency of record. The goal...

DDS expands ePort initiatives with TVB

Donovan Data Systems (DDS) announced an expansion of its relationship with TVB's ePort Initiative at the AAAAs 2008 Media Conference & Tradeshow, in Orlando....

Dan Mason sends PPM memo to stations

Agencies aren’t going to wait until all broadcasters agree—they are going to buy stations based on PPM ratings. The question is, who will be on board?

Fund uses radio to smoke out PA pols

They're trying to get smoke out of the workplace in Pennsylvania, but apparently a number of powerful state legislators are blocking any movement to...

Agency takes TiVo down to the second

Omnicom Media Group is going to use the ability of DVR service TiVo which allows viewing habits of an anonymous 20K group, for the...

George Stephanopoulos to keynote TVB'08

George Stephanopoulos, chief Washington correspondent for ABC News, will be the luncheon speaker at TVB’s annual marketing conference on March 27.“In the middle of...

Turner Cable nets to present during broadcast upfront week

Time Warner’s Turner cable networks TNT, TBS and TruTV announced they will present new schedules to advertisers the same upfront week (5/14) as the...

UCC launching gay-affirming campaign

The United Church of Christ will launch a two-week, pre-Easter ad blitz on Sirius Satellite Radio, beginning 3/10. During the two weeks before Easter,...

Stronger upfront expected

Despite fears of a recession and a crippling writers' strike that has left television broadcasters bleeding viewers, ad buyers and network executives say the...

Initiative launches Amphibian unit

Initiative USA has launched Amphibian, a new unit that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive...

RPA wins several new accounts

RPA Los Angeles has been named buying AOR for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura...

Sears, Hearst print team for multimedia blitz

A new campaign that begins this week from a partnership between Sears and Hearst, according to the NY Times. “Reimagine you” features wide variety...

MindShare taps American Family Insurance

MindShare NA has been awarded planning  and  buying for American Family Insurance, the nation's third-largest mutual property and casualty insurer with over 15 billion...

Agencies respond to MRC PPM news

We asked some agency folks about the news (see Radio News) that The MRC has denied PPM accreditation for Philly and New York. What...

Obama leads in Ohio and Texas advertising

Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported.According to Nielsen...