Agency takes TiVo down to the second
Omnicom Media Group is going to use the ability of DVR service TiVo which allows viewing habits of an anonymous 20K group, for the...
Fund uses radio to smoke out PA pols
They're trying to get smoke out of the workplace in Pennsylvania, but apparently a number of powerful state legislators are blocking any movement to...
George Stephanopoulos to keynote TVB'08
George Stephanopoulos, chief Washington correspondent for ABC News, will be the luncheon speaker at TVB’s annual marketing conference on March 27.“In the middle of...
Turner Cable nets to present during broadcast upfront week
Time Warner’s Turner cable networks TNT, TBS and TruTV announced they will present new schedules to advertisers the same upfront week (5/14) as the...
UCC launching gay-affirming campaign
The United Church of Christ will launch a two-week, pre-Easter ad blitz on Sirius Satellite Radio, beginning 3/10. During the two weeks before Easter,...
Stronger upfront expected
Despite fears of a recession and a crippling writers' strike that has left television broadcasters bleeding viewers, ad buyers and network executives say the...
Initiative launches Amphibian unit
Initiative USA has launched Amphibian, a new unit that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive...
RPA wins several new accounts
RPA Los Angeles has been named buying AOR for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura...
Sears, Hearst print team for multimedia blitz
A new campaign that begins this week from a partnership between Sears and Hearst, according to the NY Times. “Reimagine you” features wide variety...
MindShare taps American Family Insurance
MindShare NA has been awarded planning and buying for American Family Insurance, the nation's third-largest mutual property and casualty insurer with over 15 billion...
Agencies respond to MRC PPM news
We asked some agency folks about the news (see Radio News) that The MRC has denied PPM accreditation for Philly and New York. What...
Obama leads in Ohio and Texas advertising
Democrat Barack Obama is the leading advertiser in advance of the March 4 Ohio and Texas presidential primaries, The Nielsen Company reported.According to Nielsen...
Sheraton signs partnership with CBS Sports, NCAA
Sheraton Hotels & Resorts is teaming up with CBS Sports and the NCAA as an Official NCAA Corporate Partner. Sheraton is launching the sponsorship...
Ads on local TV news drive greater most product awareness
Not only is local TV news content the biggest audience draw for news and information on-air and on digital platforms -- it is also...
KRG lists Fall 2007 National Format Averages
Katz Radio Group’s National Format Averages report for Fall 2007 said the Iraq war, the political season and baseball’s Mitchell Report on steroids all...