Twentieth Century Fox, IHOP, Valpak promo “Horton Hears a Who!"

To celebrate the release of Twentieth Century Fox's animated feature film event, "Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have teamed...

Beer brewer malternatives questioned

Anheuser Busch and Miller Brewing are facing questions from a posse of state AGs concerning alcohol-containing energy drinks -- Bud Extra in A-B's case...

American Airlines debuts new “Flagship Experience” advertising

American Airlines is unveiling a fully integrated advertising approach that utilizes television, print and online to focus on international premium class travelers and to...

JCPenney launches “American Living”

J. C. Penney announced the launch of “American Living,” a new, comprehensive lifestyle brand created exclusively for JCPenney’s classic traditional lifestyle customer by Global...

Radio-Mercury Awards extends entry deadline

The deadline to submit entries for the 2008 Radio-Mercury Awards competition has been extended to 2/29, with no late-fee increases.  The general entry rate...

Canada joins Addirect’s International Network

Canada is the latest country to be launching the AddMirror. AddMirror Canada signed a licensing agreement with Addirect and will shortly be rolling out...

New campaign heralds arrival of “The Other MINI”

MINI zigged when it launched the hardtop model in 2002 and zagged with the convertible in 2004. So what does MINI do when it's...

Arbitron hosts “Urban Radio in the PPM World”

Arbitron Director of Urban Media Services Julian Davis hosted “Urban Radio in the PPM World” webcast yesterday. During the webcast, Arbitron reviewed insights into...

NBCU announces “client-centric” upfront

Looks like NBCU will be doing an upfront after all—one that encompasses more than their traditional upfront while being more targeted for agencies and...

CC Outdoor digital billboards reached millions on Super Tuesday results

Clear Channel Outdoor’s digital billboard networks reached more than 12 million motorists and commuters during last week’s Super Tuesday voting session, providing the public...

Eric Hirshberg to serve as Chief Judge for 2008 Radio-Mercury Awards

Eric Hirshberg, President and Chief Creative Officer of Deutsch Los Angeles, will serve as Chief Judge for the 2008 Radio-Mercury Awards, Radio’s premier creative...

Sam’s Club drops Savage ads

The Hate Hurts America Community and Interfaith Coalition (HHA) announced that Sam's Club has stopped advertising or refuses to place their ads on Michael...

NYC advertising on a slide

After reporting a 13% drop in December ad revenue, The NY Times said last week that it would cut some 100 newsroom jobs over...

Pepperidge Farm scores partnership with NBA stars

As part of a continued effort to encourage an active lifestyle among America’s youth, the Pepperidge Farm Goldfish brand will serve as a partner...

Academy Awards ad spend reached 650 million over past 10 years

With the Super Bowl behind us and a settlement reached in the writer’s strike, the TV industry now turns its eyes towards the Academy...