WaMu unveils new campaign

WaMu announced a new marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to...

MediaCom realigns digital

MediaCom has enhanced its digital offering to help clients successfully compete in the digitally-driven world. Elements of this restructuring include the creation of a...

Regional Reps adds BAS Broadcasting

Regional Reps has signed an exclusive representation agreement with BAS Broadcasting to handle national sales for its newly acquired stations in Sandusky, Tiffin, Fremont,...

Network sports buying’s dirty little secret

Carat Programming noted that some may be surprised that this year’s Super Bowl earned the same rating as last year (see charts) . This...

Chrysler to cut models, dealerships

The news has been out there, but now it’s looking to be officially announced soon: Chrysler LLC plans to significantly reduce its lineup and...

IPG to partner in new multicultural agency with JAY-Z

Steve Stoute and Shawn “JAY-Z” will form a new agency dedicated to reaching the multicultural consumer. The firm will be majority owned by Stoute...

More on 7-Eleven's radio campaign

We spoke to 7-Eleven spokesperson Margaret Chabris on the details of 7-Eleven’s new multi-million-dollar “freshness guaranteed” ad blitz this month (2/6/08 RBR #25).Chabris says...

CAIR: More advertisers drop Savage; Atty. responds on suit

The Council on American-Islamic Relations (CAIR) announced The Hate Hurts America Community and Interfaith Coalition (HHA) says five more dvertisers have joined a growing...

Nielsen's recap of 2008 Super Bowl ads

The Nielsen Company released an analysis of ad trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people...

UM students win Braun MBA case study competition

Braun announced Emily Hoffman, Karima Holland, Mihira Patel and Holly Sharp of University of Michigan's Ross School of Business as the winners of "Create...

Adspace Networks adds major national advertisers

The Adspace Mall Network has attracted a group of blue-chip national advertisers that are buying commercial time on Adspace's nationwide out-of-home network. Major national...

Dynamic Advertising & Design launches “Patient TV”

Scala, a leading provider of end-to-end digital signage software, announced its partner company, Dynamic Advertising and Design has successfully implemented an in-house hospital TV...

25G giveway at RAB

Attendees at this year’s RAB have two chances to pocket 25,000, thanks to the big-money promotions being offered by Dallas-based SCA Promotions. To educate...

7-Eleven launching radio campaigns

The company that invented coffee-to-go some 40 years ago and sells at least a million cups a day is launching a multi-million-dollar “freshness guaranteed”...

Obama used the most radio

Media Monitors has compiled a special report, focusing on the National Political Spot Ten for the week leading up to Super Tuesday, then dissecting...