RAB and NAB "Get Out the Vote with Radio"

The RAB and NAB will present Get Out the Vote with Radio, a free half-day seminar for political consultants and strategists on Wednesday in...

Keystone Light unveils new "Unsmooth Moments"

Mistaking a telephone conversation for a pick-up line. Doing a touchdown victory dance after running the ball into the wrong end zone. Decidedly unsmooth...

George Murphy to exit Chrysler

Chrysler Group announced its marketing chief, George Murphy, VP/Global Brand marketing, is leaving, marking the second top exec to depart since the automaker's sale...

Feinberg, Russo: CBS-Last.FM deal a good move

Matt Feinberg, SVP/National Radio, SVP/Director, Interactive Broadcast, Zenith Media Services and Rich Russo, JL Media's SVP/Director of Broadcast Services, tell us the CBS Corp....

Wyndham launches campaign featuring Arnold Palmer

Wyndham Worldwide (is launching a blockbuster marketing program including sponsorship of a PGA TOUR golf tournament, a national TV campaign featuring golf legend Arnold...

NBCU Domestic TV’s "Reel Talk" clears 85% of US

NBC Universal Domestic Television Distribution has sold weekly half-hour movie review series "Reel Talk" in more than 85% of the U.S. for its debut...

Nick expands portfolio of healthy foods with Green Giant and Pandol Bros.

Nickelodeon & Viacom Consumer Products (NVCP) is adding new partners to its already extensive roster of healthy foods partners. New national deals with General...

LA to launch water conservation campaign via traffic spots

As record dry conditions grip the region, the Metropolitan Water District of Southern California announced an intensive, region-wide radio campaign aimed at offering consumers...

Russo adds more items to "soothsayer catalog"

Chalk two more successful predictions up for Rich Russo, JL Media's SVP/Director of Broadcast Services. Below is an excerpt from "What would Russo do"...

The downside of product ubiquity

When I was a kid, we didn't eat gelatin, we ate Jell-O. In my earliest office environments, we didn't make a copy, we made...

Roehm fires back at Wal-Mart

Former Wal-Mart marketing executive Julie Roehm, fired after only nine months on the job for alleged ethical violations, has fired back with her own...

Green theme for appliance maker Bosch

Appliance manufacturer Bosch is extending its "green" marketing efforts with a new television campaign spotlighting the energy efficiency and quietness of its award-winning products....

Wienermobile awaits Idol runner-up

Oscar Mayer brand announced its official partnership with FremantleMedia for sponsorship of American Idol Season 7. Meanwhile, Season 5 finalist Elliott Yamin will help...

Sears goes with MPG

MPG North America has just won the Sears Holding Corporation account, and will be responsible for "media planning and buying for all television, radio,...

Grey to market reds and whites

Terlato Wines International has signed on with Grey Worldwide to market its wares, which include luxury wines sold under about 40 different labels in...
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