United Stations Radio Networks signs on for RADAR

Arbitron announced it has signed the United Stations Radio Networks as a new radio network provider for the company’s RADAR network radio ratings service. ...

CC Katz Advantage expands for multiplatform sell

Katz Media Group announced the expansion of its Clear Channel Katz Advantage marketing group to promote the benefits of a multi-platform radio buy as...

Pepsi, Budweiser led Super Bowl buzz

Hey! Nielsen presented findings yesterday of buzz generated by Super Bowl advertisers leading up to the big game. Buzz volume is depicted as a...

Fans vote winner in Doritos “Crash the Super Bowl” challenge

Doritos announced Kina Grannis as the winner in its "Crash the Super Bowl" music challenge by airing a 60-second music video for her original...

TiVo: E-trade talking and trading baby tops in Super Bowl ad competition

TiVo announced this year's top Super Bowl commercial moments, based on  aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.Commercials...

Anheuser-Busch wins 10th USA Today ad meter title

Anheuser-Busch grabbed the top spot in USA Today's Super Bowl Ad Meter for a record tenth year in a row. Anheuser- Busch's Budweiser ad...

ASA named Hispanic AOR by Compass Bank

Anita Santiago Advertising (ASA) has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several campaigns for the bank’s Hispanic outreach initiatives...

Hillary buys an hour on Hallmark Channel today

The Clinton campaign is buying an hour on the Hallmark Channel today, on the eve of tomorrow’s Super Tuesday presidential primaries to air part...

Caroline Kennedy ad compares Barack Obama to JFK

Comparing Barack Obama to John F. Kennedy, Caroline Kennedy says that people always tell her how her father inspired them. She feels the same...

Chrysler lowers prices in campaign

Chrysler launched a new campaign that includes lower prices on 12 of its cars and trucks. The effort began regionally with yesterday’s Super Bowl...

Lexus partners with Alicia Keys

Lexus has partnered with multi-platinum recording artist Alicia Keys, supporting  the 32-city, U.S. Lexus Presents the Alicia Keys “As I Am” Tour, kicking off...

BENMARRadio launches BENMAR Complete for ad sales

BENMARadio announced the introduction of BENMAR Complete, a way for stations to use 21st century technology to deliver an edge over all other media...

Red Cross launches 2008 PSA campaign

The American Red Cross recently launched its new PSA campaign “Change a Life,” which includes print, television, radio, online, out-of-home components in both English...

Colonial Life Goes 'One On One' With ESPN

Colonial Life announced a new partnership with ESPN that involves the sole sponsorship for the "One-on-One" match-up analysis to run during ABC's college basketball...

Google will make a splash at TVB'08

The much-discussed Google foray into the television business will be the subject of a special general session at TVB’s 2008 Annual Marketing Conference, scheduled...