ESPN

ESPN signs Regions Bank as SEC Network’s latest sponsor

Regions Bank and ESPN announced that Regions will continue its 21-year position as the Official Bank of the SEC and is now the newest sponsor of the soon-to-be-launched SEC Network. Regions’ position also includes category exclusivity at all SEC Championship events throughout the year.

"Last Call with Carson Daly" and Ford kick off 11th season

The NBC late night staple and Ford launch the 11th season on Tuesday, 9/20 (1:35-2:05 a.m. ET) with performances from the legendary Greek Theatre...
Huggies Dad Test

Huggies gets major backlash from “The Dad Test”

Pennsylvania dad Chris Routly has launched an online petition asking Huggies to yank the ads.

Automotive takes over Top Ten

In the Media Monitors TV Spot Ten last week, McDonald’s once again took the #1 position with 22,434 spots. Toyota moved from #4 up to #2 airing 17,826 ads, while Progressive landed at #3 running 15,587 spots. The US Department of Health and Human Services ran 15,179 announcements that put them at #4 and Walmart was #5 with 14,533 commercials.
Computer

AudioHQ, AccuRadio Deepen Rep Deal

AudioHQ and AccuRadio have expanded their partnership.

How Digital Ad Delivery Can Bring More Dollars

Here's technology for radio and TV stations that can track the effectiveness of a small and mid-sized business' digitally distributed

WCVB begins streaming interactive ads in digital spectrum

WCVB-TV 5 ABC Boston yesterday began streaming interactive ads 24/7 linked to the TV station automation equipment and sent into the digital broadcast spectrum. ...
NBC

NBC Pleased With Rio Pacing

NBC says Rio pacing ahead of London Games four years ago.

ShareBuilder launches new TV campaign

ShareBuilder from ING DIRECT USA announced the premiere of a new television campaign that encourages every American to invest in their future, even if...
GroupM

GroupM launches new multicultural analytics unit

The new division, called Multicultural Marketing Analytics, is dedicated to researching, measuring and analyzing the performance of marketing

Visa launches Olympic campaign

Visa, Worldwide Olympic Games Sponsor for more than two decades, announced the global launch of its Olympic-themed marketing campaign for the Vancouver 2010 Olympic...

Greenville Radio launches “Good News Upstate”

Cox Radio Greenville, Entercom Radio Greenville, and Clear Channel Radio Greenville are running 14,000 radio announcements on 11 Upstate South Carolina radio stations. From...
Rosemary Ravinal

Public Speaking by the Numbers

In this column from Rosemary Ravinal, "a potpourri of numbers about oral communication" is offered. Some underscore just how important public speaking is to humanity, she says. "Sort through this assortment and see where you can put some of these lessons into practice to improve your own speaking."

Princess Cruises launches “Come Back New”

Via Goodby, Silverstein and Partners, Princess Cruises is launching a $20 million ad campaign--the company's most extensive ever--and marks

Automated Addressable Advertising Arrives at DISH

Addressable advertising is one big promise to marketers that NEXTGEN TV will bring, a pledge that takes broadcast channels one step closer to what the digital universe can bring a brand steward looking to grow the sales of products and goods. It's already a possibility for those seeking to attract consumers on Dish and its Sling TV. And, it is thanks to Verizon Media.