Match.com launches “Rewind”
Match.com unveiled a new campaign showing that, for successful relationships, "It Starts With a Look" at Match.com. The new effort, dubbed "Rewind," brings to...
TVB ePort goes live
TVB’s ePort electronic transaction system went live last month as electronic orders were sent by Harmelin Media directly to Philadelphia stations and by Horizon...
Coca-Cola and ExerciseTV announce partnership
Coca-Cola North America a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming. The sponsorship deal...
BBDO’s Phil Dusenberry passes
Phil Dusenberry, former Chairman and Chief Creative Officer of BBDO North America, died 12/29 after battling lung cancer at 71. He joined BBDO in...
“Al Dia” launches new campaign on radio, TV, outdoor
Al Dia, the Spanish language newspaper of The Dallas Morning News, launched a new ad campaign over the holidays utilizing multiple media vehicles including...
Ron Paul unveils new TV ad: “Defender of Freedom”
Republican presidential candidate and Texas Congressman Ron Paul has released a new television ad – titled “Defender of Freedom” – that will run in...
Burbank Creations moves to Jones MediaAmerica for ad sales
Burbank Creations’ daily comedy features, Earl Pitts, Uhmerikun and The Daily Aardvark, are moving to a new home for affiliates to download content, commercials,...
Initiative taps Kris Magel to head National Broadcast
Initiative USA has appointed Kris Magel Senior Vice President, Director of National Broadcast, the agency’s Chief Activation Officer Tim Spengler announced. Magel, who joins...
NBC Agency East reorganizes
NBC announced The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted...
HD Radio Alliance responds to ad criticism
Peter Ferrara, HD Radio Alliance CEO, responded to criticisms from two major radio industry figures on the effectiveness of the Alliance’s latest radio spots....
Network TV “CashBacks” to doom the Upfront?
According to Gene DeWitt, President of DeWitt Media Strategies, the recent decisions by NBC and the CW network to give advertisers cash back in...
Nielsen: US ad spend dropped .1% in first three quarters
The Nielsen Company today reported that advertising spending for the first three quarters of 2007 decreased –0.1% over the same period last year, with...
Aegis Media reups with Pernod Ricard
Aegis Media has been re-appointed by Pernod Ricard as its global partner for communications planning, media planning and buying. Carat will handle the US...
SQAD DATA now part of Media Monitors
Broadcast monitoring and verification service Media Monitors and SQAD, a media-cost forecasting company, have struck a deal to add SQAD Radio CPP data to...
Backchannelmedia demos platform linking TV advertising to the net
Backchannelmedia, a digital television ad serving and response capture company, announced it has demonstrated the first televised click-through where a viewer can interact through...