Backchannelmedia demos platform linking TV advertising to the net
Backchannelmedia, a digital television ad serving and response capture company, announced it has demonstrated the first televised click-through where a viewer can interact through...
Viacom, Microsoft strike content, ad partnership
Viacom and Microsoft announced a broad-based, strategic alliance under which both companies will collaborate on advertising, content distribution, event promotions and games over the...
CBS in deal with Gas Station TV
CBS has teamed with Gas Station TV, a leader in digital gas station media, to provide viewers with a mix of daily updates and...
Tubby's launches broadcast campaign
A new Tubby's Sub Shops broadcast campaign began running last week and a series of brand new radio and TV commercials will air throughout...
KHCW-TV launches ad-supported mobile phone cam service
KHCW-TV channel 39, the local CW network affiliate in Houston, is launching a new ad-supported service targeting the more than 2,000,000 daily commuters in...
TouchTunes launches campaign for Absolut Vodka
TouchTunes Corporation, an on-location interactive entertainment and marketing network, announced it will be featuring an ad campaign for Absolut Pears Vodka. The campaign will...
Domino's launches “You Got 30 Minutes”
Domino's Pizza is launching a rebranding effort, "You Got 30 Minutes," via Crispin Porter + Bogusky. The campaign builds on the company's 30-minute delivery...
Shell 2008 “Passionate Experts” campaign includes radio
Building off the momentum of 2007, the Shell "Stop Gunky Build-up" campaign featuring the Shell Passionate Experts will continue in 2008 with a continued...
MAGNA Global ups estimates of VOD, DVR households
MAGNA Global has updated its On-Demand models to account for the most recently completed quarter and modified its historical data slightly to incorporate new...
Major advertisers and agencies take center stage at RAB2008
As part of its new format, the Radio Advertising Bureau will give Investment & Activation for marketers, advertisers, and agency representatives center stage at...
IPG shuttering Media First; Bill Cella to leave
Interopublic Group (IPG) has decided to move its Media First International, a media agency acquired in 2002, into Initiative NA, effective 1/1. Also on...
Sima Birach, Jr. taps Castleberry for “Twin Star”
Sima Birach, Jr. tells RBR Red Zebra Broadcasting’s (Redskins Radio) Vice President of Operations, Tod Castleberry, has resigned his position to be Chief Operating...
Arbitron releases RADAR 95
Arbitron announced the release of its December 2007 RADAR radio network audience reports (RADAR 95), which now include PPM respondents from the Houston-Galveston and...
Heinz launches “Top This TV Challenge Take Two”
Due to an "outpouring" of creative videos in its first “Top This” TV Challenge, Heinz announces “Top This TV Challenge Take Two,” giving consumers...
Heineken taps Wieden + Kennedy
Heineken has moved creative chores on its Heineken lager and Heineken Premium Light brands from Berlin Cameron to Wieden & Kennedy, Portland, without a...