Heinz launches “Top This TV Challenge Take Two”
Due to an "outpouring" of creative videos in its first “Top This” TV Challenge, Heinz announces “Top This TV Challenge Take Two,” giving consumers...
Heineken taps Wieden + Kennedy
Heineken has moved creative chores on its Heineken lager and Heineken Premium Light brands from Berlin Cameron to Wieden & Kennedy, Portland, without a...
WPP’s GroupM invests 25 million in Invidi
Invidi Technologies, an addressable ad technology firm, announced it raised 25 million in its latest round of funding, led by WPP Group’s GroupM. GroupM...
Report: Down broadcast network ratings concerning
In a Bear Sterns report issued on broadcast network TV ratings, the company noted that ratings complexity “reigns in” the new broadcast season. As...
NYMRAD parties in Times Square
New York Market Radio (NYMRAD) ignited the holiday season with its 24th annual Radio-only holiday spectacular in Times Square. Member stations and agency friends...
DVR viewers play catch-up quickly
While more viewers are recording programs with their DVRs, they’re actually not delaying viewing for very long, according to a recent analysis conducted by...
Strongest network radio upfront since Y2K
A network radio executive tells us we’re in the largest network radio upfront since Y2K. Why? As we’ve said before—the WGA strike and lack...
TNS looks at ad spend by advertiser; category
According to data released by TNS Media Intelligence, during the first nine months of 2007, the top 10 advertisers spent a combined total of...
Premiere looking for new DOS
We've confirmed with agency sources that Premiere Radio Networks EVP/Director of Sales Rhonda Munk Scheidel, not long after moving to Dallas, has lost the...
Warner Home Video picks DG FastChannel, Unicast for rich media ads
DG FastChannel, a major provider of digital media services to the advertising and broadcast industries, and Viewpoint Corporation , a leading Internet marketing technology...
The Carlyle Group and H.I.G. ventures put 20 million in REVShare
The Carlyle Group and H.I.G. Ventures announced they co-led a 20 million investment in REVShare, an exchange that allows advertisers to bid for television...
Wachovia: C3 ratings a “short-term fix”
In a recent Wachovia-sponsored client conference call with Jason Maltby, Co-Executive Director of National Broadcast at MindShare NA, provided his perspective on the relevancy...
TNS: US ad spend grew 0.2% in first nine months of ‘07
Total measured ad expenditures in the first nine months of 2007 inched upwards by 0.2% to 108.2 billion as compared to the prior year...
Report: Telecom spending drives Q3 outdoor ad spend
In a Bear Sterns report issued today on outdoor ad spend, the company noted that the Outdoor Advertising Association of America (OAAA) recently said ...
ABC SuperSign beefs up in Times Square
The ABC SuperSign, the giant electronic icon in Times Square known for its signature wavy LED ribbons and eye-catching curved ticker, has heightened its...