Achieving Excellence Every Time You Speak In Public
What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.
Reducing AI Risk in Political Advertising
Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.
Weak Start, Strong Finish … The Ad Sales Assessment For 2023
Vincent LeTang of MAGNA presented fresh economic data to start Forecast 2024 in New York, and while the third quarter was strong and the lack of a recession in the U.S. puts the nation's economy ahead of Europe, consumer confidence has eroded. So has the strength of "traditional media," he shared.
The InFOCUS Podcast: Scott Savage
Five years ago, Scott Savage went on hiatus as a broker and consultant, opting to focus his efforts enjoying live in Sedona, Ariz.. Now, Savage is relaunching Savage Media Group, and he's sharing the reasons why in an exclusive RBR+TVBR InFOCUS Podcast conversation presented by dot.FM with Editor-in-Chief Adam R Jacobson. LISTEN HERE
Medallas de Cortez Nomination Window Closing Soon
The highly coveted Medallas de Cortez are the only in the U.S. focused on Hispanic radio broadcasting, and this year's winners will be honored at the 15th annual Hispanic Radio Conference. Don't wait: Nominations are accepted only through Friday.
Canada to remove caps on amount of TV ads in stages
The CRTC, Canada's federal broadcast regulator, has turned down a request from Canada's television networks to charge viewers an additional fee to watch their...
Media Monitors offers 10 more markets
Stations in Charlotte – Gastonia-Rock Hill, NC, Orlando, Columbus, Milwaukee-Racine, WI, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach-Newport News, Raleigh-Durham and Nashville who subscribe to Arbitron’s...
Simulmedia adds Nielsen Buyer Insights
Simulmedia, a targeted television advertising company, has entered into a licensing agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to...
Jacobs: Radio Needs More NTR, Less Spots
The “secret sauce” that AM/FM radio brings to the table that other audio sources like
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
Are You A Change Agent?
In the midst of an unnerving political, social, and economic game with twists, turns, and apparently no rules, Hispanic radio is poised to be a game-changer, thanks to the major influence it holds with an audience that is young, connected, and growing at a faster rate than any population in this country. That's why attendance at the Hispanic Radio Conference should be on your calendar.
Local Media’s Digital Revenue: A Dollar-by-Dollar Look
As of today, local businesses are investing more of their marketing dollars in digital media than in community-based print and traditional broadcast media.
That's not to say broadcast TV, cable TV and AM and FM radio aren't benefiting from this shift. The 2017 update to the annual Borrell Associates report "Benchmarking Local Media's Digital Revenues" explores how important a role traditional media has played in driving the digital train. How did big radio and TV companies fare?
Impact On Sales Key To Regional Reps Pact
One of the Mountain West's premiere privately held radio broadcasting companies has turned to one of the nation's oldest and largest independent sales representatives serving small and medium-sized markets to give it a revenue and client boost.
Pandora Beats The Street, But Sees Dip In Listener Hours
Here's the good news for beleaguered Pandora Media shareholders: The company's total consolidated revenue in Q2 saw a 10% year-over-year increase. Additionally, its gross profit increased as did its all-important advertising revenue. What's disconcerting is the company's dip in total listener hours.
Presslaff Shuffles Over To Second Street
A data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff has been acquired by a St. Louis-based provider of private-label online audience engagement and interactive content platforms.