Adbiz

Every seat in the U.S. House of Representatives is up for an election. At the same time, some 40 governor's races are underway, while no less than 35 U.S. Senate seats are at play. As such, billions are forecast to go toward political advertising. But, how much will trickle down to broadcast media?

For African-Americans and other communities of color, this year represents both challenges and opportunities from a business ownership perspective, say the President/CEO of the National Newspaper Publishers Association and the President/CEO of NABOB. In particular, they write in a co-authored column, "for Black-owned media businesses there is a growing sense of resilience even in the face of continued profound racial disparities and societal inequities."

A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers. The analysis, conducted by cultural intelligence firm Collage Group, examined brand performance as part of the firm’s monthly CultureRate survey, which assesses cultural resonance for each major demographic segment.

Looking for a new way to bring additional revenue to your radio stations? Are your broadcast media properties in an area that is heavily reliant on tourists? Perhaps Pacific Media Group's brand-new partnership with the Hawaiʻi Visitors and Convention Bureau is something worthy of replication.

Established in 1987, the NAB Crystal Radio Awards bring national recognition to radio stations for their year-round commitment to serving communities. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners.

Public speaking can be a daunting task for anyone, but it can be especially challenging for people who stutter, like President Joe Biden. The challenges faced by people who stutter (PWS) and former stutterers, including "Zoom expert" and veteran public relations executive Rosemary Ravinal, offer valuable lessons in communication, she writes.

With a four-day series of exclusive presentations highlighting new content, talent, and advertising opportunities, the 2023 IAB NewFronts reveals what’s next in data-powered advertising across digital video, advanced TV, and connected TV.

Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.

In the late 2000s, it was a digital advertising pioneer. Now, MediaMath is in the midst of its dissolution, following a Chapter 11 filing made Friday in a Delaware federal bankruptcy court.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

He's a veteran marketer directly tied to iconic Aflac and Progressive spots. A two-time CMO of the Year, Jeff Charney left Corporate America at the top of his game last year to start an “invite-only” nationwide marketing collective. What can you learn from Charney? Find out when he makes a rare public appearance at Forecast 2024.

WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.

It's a subsidiary of Banyan Software that supplies radio stations with compliance and content distribution software. And, it is starting off 2024 by celebrating the closing of licensing deals across two iHeartMedia units and all radio stations.