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CBS unveils "Eye-lert"

In a first for network television, CBS today announced a new viewer-centric marketing initiative to keep audiences informed if their favorite television show is...

81 million people in US watch broadband

An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video...

HipCricket, McVay Media strike mobile marketing alliance

HipCricket, a mobile marketing company, and McVay Media announced an alliance to help their clients extend and translate marketing campaigns to the mobile phone...

Ronning Lipset Radio enters partnership with Corstarr

Ronning Lipset Radio announced that it has entered into a strategic partnership with Corstarr, the technology company behind the proprietary ad serving technology, Adcor. ...

Bravo launches TVBigShot online game

Bravo's www.TelevisionWithoutPity.com has introduced www.TVBigshot.com, an online season-long game that allows users to play 'network executive' by creating their own fantasy network lineups and...

Fox Sports Radio added to MSpot Radio lineup

mSpot has added the FOX Sports Radio Network to mSpot Radio's growing lineup of more than 100 channels. FOX Sports Radio will deliver live...

McGraw-Hill chooses CityVoter for online local guides

McGraw-Hill Broadcasting has selected CityVoter to build, manage and maintain local online guides for three of its ABC stations: KMGH-TV Denver (thedenverchannel.com), WRTV Indianapolis...

Webcasters get a breather as CRB rates kick in

Wired News reports a coalition of webcasters worked out a deal 7/12 with the recording industry that could temporarily stave off a portion of...

IBS signs with Trakheadz and SMtv Music for college station streaming

Is this what it will come down to, after the 7/15 CRB Royalty rates kick in-totally unsigned artists? Apparently the new rates are forcing...

Webcaster comments on CRB rates, Live 365 letter

As the 7/15 deadlines nears for the new CRB royalty rate increase (see related story), an email letter was sent to all Live365.com stations...

Emergency Stay Petition denied; Commerce Committee drums up a meeting

The US District Court of Appeals has denied a petition submitted by a number of webcaster associations for an emergency stay, according to the...

Nielsen//NetRatings adds "Total Minutes" metric

Nielsen//NetRatings has added both "Total Minutes" and "Total Sessions" metrics to NetView, its syndicated Internet audience measurement service. While NetView has always reported average...

What webcasters can and might do by 7/15

We asked around from folks in the Internet streaming/advertising biz what webcasters might do when 7/15 rolls around and the new Copyright Royalty Board...

Superpages.Com ad content pushed to AOL’s IM users

Idearc Media and illumiCell, operating as Multiplied Media in the US, have signed an agreement that allows Idearc to place its Superpages.com advertisers' content...

mSpot, ABC Radio Networks partner for 14 new channels

Citadel's ABC Radio Networks and mSpot, a mobile music, radio and video entertainment services provider, announced that music programming from 14 ABC Radio Network...
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