Online newspaper readers a "Sophisticated Audience"

According to the Newspaper Association of America, more than 59 million people (37.3% of all active Internet users) visited newspaper Web sites during the...

Study: online consumers who pre-shop on the web spend more in-store

Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore. The study, which examined the...

CNN/YouTube propel campaign to the top

Domestic terrorism was cited by the Project for Excellence in Journalism as a hot topic, as it released its press coverage chart for the...

Effectiveness of media buys may hinge on average daily reach

Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web...

Lohan exclusive draws eyeballs to website

In the wake of Billy Bush's exclusive email exchange with troubled celeb Lindsay Lohan, AccessHollywood.com scored its best one-day traffic in the show's 11-year...

Internet video is growth category

However, like many things related to internet, the trick is figuring out how to monetize the medium. But eMarketer definitely sees a trend in...

Saga signs for Ando services

Ando Media announced an agreement with Saga Communications for Saga to utilize Ando Media's Internet advertising management and measurement systems for all of its...

NAB seeks congressional streaming fix

Saying it is getting nowhere with attempts to negotiate with SoundExchange, NAB is renewing its effort to get Congress to overturn the streaming royalty...

Industry click fraud rate jumps past 15% in Q2

Click Forensics released industry pay-per-click (PPC) fraud figures for Q2 from the Click Fraud Index (ClickFraudIndex.com). The overall industry average click fraud rate was...

CBS unveils "Eye-lert"

In a first for network television, CBS today announced a new viewer-centric marketing initiative to keep audiences informed if their favorite television show is...

81 million people in US watch broadband

An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video...

HipCricket, McVay Media strike mobile marketing alliance

HipCricket, a mobile marketing company, and McVay Media announced an alliance to help their clients extend and translate marketing campaigns to the mobile phone...

Ronning Lipset Radio enters partnership with Corstarr

Ronning Lipset Radio announced that it has entered into a strategic partnership with Corstarr, the technology company behind the proprietary ad serving technology, Adcor. ...

Bravo launches TVBigShot online game

Bravo's www.TelevisionWithoutPity.com has introduced www.TVBigshot.com, an online season-long game that allows users to play 'network executive' by creating their own fantasy network lineups and...

Fox Sports Radio added to MSpot Radio lineup

mSpot has added the FOX Sports Radio Network to mSpot Radio's growing lineup of more than 100 channels. FOX Sports Radio will deliver live...
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