What Motivates Today’s TV Consumer?

Viewers today can use a dizzying array of services to create their own consumption nirvana. However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for, and how much time one has in the day to consume. PwC examines just what that limit is.

Six Key Takeaways On The ‘Connected Car’

With TU-Automotive Detroit 2017 set for June 7-8 in Novi, Michigan, this conference is set to dive into the reinvented dashboard

Transmitter & Programming Considerations For HD Radio

Seattle radio industry veteran Marty Hadfield in 2008 shared ideas about what stations could put on an HD3 signal. His advice remains

JVC Enters New Year With 14 Model-Year Receivers

Eleven models are currently available; three will ship by end of December
MIB Reports Talk Radio

Talk Radio, Consumers and Retail

You have before you a comprehensive guide to the Talk radio audience, based on exhaustive research from the data experts at BIGinsight. The information...
MIB Reports Oldies

Oldies, Consumers and Retail

Introducing the Oldies study This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
Veritonic Founder and CEO Scott Simonelli

How To Make Audio Ads More Effective

Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
MIB Sports Radio

Sports Radio, Consumers And Retail

Here, for your learning and prospering pleasure, is a complete guide to the audience for Sports Radio. RBR-TVBR has delved into the vast database...