MIB Reports Drama

Drama TV, Consumers and Retail

Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically

The Young Adult Consumption Crisis: Coming To U.S. TV?

While broadcast TV companies in the U.S. are apt to share that viewership of free-to-air stations remains strong thanks to local content and live programming, the situation across the U.K. appears to be much bleaker for the BBC and the private broadcast companies operating TV stations in the British Isles.

Smart Speakers: That Hot Holiday Must-Have

According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?

Time-Shifting TV Consumption: What’s A Marketer To Do?

A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable. It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.
MIB Reports TV News

News TV, Consumers and Retail

The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of

Roku Enters The TV Marketplace With Two New Models

Roku announced the launch of the Roku Select and Plus Series TVs, the first-ever TVs to be both designed and made by the company known for its OTT delivery capabilities, its "FAST" channels, and its foray into feature films with a faux "Weird" Al Yankovic documentary.
People watching TV

How Many Millions Of Homes Are Paying For SVOD?

A new global study on who is paying for streaming video services shows the U.S. and Canada far and away the leading nations where "OTT" is eating away at cable TV. Here's a look at how many households are paying for these services, and what the worldwide SVOD outlook is for the next five years.

AI-Powered Shoppable TV: The Talk of CES

A top creator of scalable video commerce technology has launched a comprehensive shoppable video experience via new partnerships with smart TV pioneer LG Electronics and such media companies as WarnerMedia, A+E Networks, Crown Media Family Networks, and NBC Universal.
Law & Order: Special Victims Unit

Police/Detective TV, Consumers and Retail

Crime has long been a staple of prime time TV, and it still is. It is a big audience program type, making it a perfect vehicle for products and services that are used by just about everybody

Streaming Ads: ‘More Favorable’ Than Traditional Spots?

Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.

Here Come The 8K TVs … At A $6K Minimum MSRP

With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.

Expected COVID-19 Spending Patterns, According To Nielsen

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

Is Next-Gen HDR TV The Next Big Thing?

A newly released research report finds that one in four U.S. homes will have an HDR TV by 2020.
Adriana Waterston

How Gen Z Attitudes Towards Gender and Sexuality Can Shape Your Station

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

Hey Alexa … What’s Your Market Dominance?

Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.