Streaming Ads: ‘More Favorable’ Than Traditional Spots?

Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.

TV Consumption In A COVID-19 World: What Audiences Say

What can domestic broadcast TV stations learn from worldwide viewer trends since shelter-in-place rules were put in effect across Earth?  A detailed webinar conducted by Kantar's London-based leadership team sheds some light on ways U.S. over-the-air television could further fuel viewer growth and, in turn, get ad dollars revving up once again.
The NextGenTV team sets up its booth at the Las Vegas Convention Center for CES 2022

NEXTGEN TV Makes A Splash at CES 2022

Despite the negative press, lines of CES 2022 registered attendees were seen at McCarran International Airport awaiting their official credentials on Wednesday. At the same time, the NEXTGEN TV team was busily sharing three big stories involving the rollout of the ATSC 3.0-powered broadcast television technology — making Day 1 of the three-day affair a significant one for next-generation television.

Antenna Ache: Why MVPDs Still Matter For Broadcast TV

Following a recent change of residence, our editor-in-chief invested in a $21 digital TV antenna and hooked it up to a television set in his home office. What was the result? He says it's best to perhaps stick with a MVPD if you truly want the TV service everyone deserves -- or, at least an vMVPD.

Here Come The 8K TVs … At A $6K Minimum MSRP

With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.

5G: Marketing Hype or Commercial Reality

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?
Kids

Child’s Play: SVOD’s Integral Role In Growing Up Today

Despite a plethora of cable TV channels, kid-friendly digital multicast offerings including PBS Kids and educational and informational programming blocks across broadcast television stations, U.S. tweens are being raised on subscription video-on-demand programming. The trends from six European countries are no different, newly released Kagan data show.
Cable / Satellite

TV Streaming Engagement: Deepening at the Expense of Cable

If you thought the COVID-19 pandemic would halt, or reverse, cord-cutting trends for MVPDs, think again. While 40% of Americans still pay for cable services, a shift in viewing habits and streaming services is leading more consumers to say no to cable TV.
MIB Reports Drama

Drama TV, Consumers and Retail

Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically