Is a subscription to SiriusXM really worth the money, especially in a locale where HD Radio multicasts abound and Bluetooth connectivity puts audio from around the world through one's car speakers in a matter of seconds? According to our Editor-in-Chief, the answer is an easy one: Yes.
With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.
As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020.
A "major evolution in response to the rapid digitalization of audio consumption" is about to take place for radio ratings across some of the biggest metropolitan areas in the world. How so? Live streaming data is to be integrated into a new multimillion-dollar hybrid measurement system. This effort doesn't involve Nielsen, however.
According to Kagan estimates, top cable networks lost about $179.5 million in affiliate fees since 2013 from cable carriage disputes that resulted in blackouts that were eventually resolved. Cable network owners risk affiliate revenue loss in hopes of producing a more favorable deal with traditional multichannel operators, S&P Global Market Intelligence's Ron Marcelo reports.
In this RBR+TVBR Observation, our editor-in-chief takes a bold step by asking some big questions about the quest by the NAB and a host of radio broadcasting companies for more deregulation. Is it really what will help the radio industry solve its ad sales ills?
Borrell Associates has just completed the analysis of its annual local advertiser survey, conducted in April, May and June. The findings are now available for all to digest. What's the biggest takeaway?
Who knew that building awareness and inspiring consumers to get fit could benefit from a multiplatform marketing agreement with a company focused on audio content creation and distribution via streaming and broadcast platforms? It's the latest innovative ad sales partnership inked by iHeartMedia.
While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.
A "Digital First" strategy and plans to grow digital revenue to $250 million within three years. Why its interactive arm was able to accelerate subscriber growth during a pandemic. Those are just some of the topics Noble analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson. We've got the details.
The VAB, the broadcast television industry's sales advocacy organization, has released a White Paper that finds that, based on the input from more than 200 marketers, 92% of these ad budget decisionmakers are adopting audience-based buying — at least to some degree.
Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world. “It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” an IRI research leader notes.
NAB President/CEO Gordon Smith offered remarks on the state of the industry, and on his year-end farewell from public service, at the association's State Leadership Conference. We're pleased to share them in their entirety.
Just in time for Mother's Day is a report that suggests buying a smart speaker for Momma isn't a good idea. Why? She's likely already got one, and uses it a lot. That's the basis of data analysis of moms and smart speakers from the Edison Research/Triton Digital series The Infinite Dial that also takes info from Edison's The Social Habit.
Our editor-in-chief had a dream last night that he was running a Top 40 radio station. After recalling the key points of what he saw as he slept, he wishes that it wasn't a figment of a fantasy, but rather a blueprint to fix a format reliving 1991 — not a good thing, for all you kids out there.