Industry Interviews

Centennial Broadcasting excels with a locally focused group of stations on the fringe of the National Capital Region

Many tech companies are focusing so strongly on cloud deployments that it almost seems that the answer is "cloud" ... with no one sure of the question. In this Media Information Bureau column, Telestream CMO Chris Osika tackles "the $64 million question for the broadcast industry: How should cloud figure in to the future?"

A just-released research study concludes that U.S. households with TV dropped by four million over the past decade. "The drop is surprising," says InMyArea Research. Why? The U.S. population grew by 20 million people between 2009 and 2019.

Just in time for Mother's Day is a report that suggests buying a smart speaker for Momma isn't a good idea. Why? She's likely already got one, and uses it a lot. That's the basis of data analysis of moms and smart speakers from the Edison Research/Triton Digital series The Infinite Dial that also takes info from Edison's The Social Habit.

Issues of trust are central to all social, consumer, and political activity. But there’s a particular urgency when it comes to TV news. Virtually every recent poll has indicated trust in news media has fallen to historical lows. The 11th wave of the Media Trust Tracking survey, conducted for MediaPost by Brand Keys, has confirmed TV news brands are becoming commoditized when it comes to “trust.”

Todd Hartman, VP at brokerage firm Kalil & Co. says deal-making in 2012 was better than in 2011, and seems to be picking up...

Broadcast Deal Myths have long been a popular Media Information Bureau topic with RBR+TVBR readers, thanks to the insight and analysis offered in a clear, concise manner by Garvey Schubert Barer attorney Erwin G. Krasnow and DEFcom Advisors CEO Doug Ferber. Krasnow and Ferber have now developed an exclusive podcast series focused on the myths often tied to transactions, and we are pleased to offer the first in the series exclusively to RBR+TVBR subscribers.

Does your group of radio stations make it easy for a potential client, or an everyday listener, to pick up the phone and speak with someone who can attend to a query? If so, it may be a rarity, Editor-in-Chief Adam R Jacobson notes. Consider this an RBR+TVBR Observation worth responding to.

With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020. 

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”