The Growth and Evolution of OTA TV, As Nielsen Sees It
What does Nielsen know about OTA households? Nielsen recently dived into the data to find out more about them—particularly, how many there are, what they look like and how they consume media. Here are the just-released findings.
With Arbery Murder Trial Complete, A Missing Media Element Surfaces
The Ahmaud Arbery case drew national attention and condemnation for its racial overtones. In Brunswick, Ga., a local radio element surfaced that Media Services Group Managing Director Eddie Esserman — himself a licensee in the Brunswick area — believes is overlooked.
It involves a Talk radio station owned by iHeartMedia.
For Don … ‘An American Broadcasting Legend’
Donald J. Vucasovich is a name that's not widely known among radio historians or, for that matter, many who believe they know a thing or two about the "legends" of broadcasting. Media Information Bureau featured columnist Ken Benner feels otherwise, and offers this tribute to a most gifted individual whose career includes many years on the AM radio dial in Big Sky country.
Should Broadcast Media Be Concerned About CMO Tenure?
Winning over the Chief Marketing Officer to AM and FM, and VHF and UHF, may be more difficult than ever. That's because the average tenure of a CMO is shrinking, according to newly released data from eadership consulting firm Spencer Stuart. What does this mean for radio and TV? The better question might be, "What does this mean for advertising?"
Use Brevity to Grab and Keep Attention
Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."
A look into Gordon Borrell’s alarming crystal ball
If you think things are looking good for traditional media, you are not on the same page as Gordon Borrell.
Enabling Voice In The Smart Home For Radio
In the smart home, voice will serve as a prime differentiator in the user experience. A new Parks Associates white paper presents market strategies for long term success in the voice technology market. Among the key topics: New opportunities for voice in connected products. This is information all radio industry C-Suiters need now.
Dear U.S. Radio: Steal This Canadian Promo Gem
You never know where one can find the freshest ideas that can truly spark a radio station, making it vitally important -- and fun -- for its listeners. One successful FM serving Canada's biggest market has one that every AC, Classic Hits or Rhythmic "Old School" station should consider. Now.
Six Questions with: Billy McEntee
I got started in the media business 25 years ago with a firm that provided financial services to several broadcast groups and learned so much about what it takes to run a successful business.
Appeals Court’s ‘RIFO’ Affirmation: D.C.’s Partisan Reaction
The much-watched Mozilla v. FCC case was decided on Tuesday by a D.C. Federal Appeals Court. Petitions sought to return Title II classification for broadband services, something the Wheeler Commission passed on party lines in 2015 and was erased by the Pai Commission. Those who want "net neutrality" back won't be pleased.
Nancy Hill: The AAAAs mission
In part II of our AAAAs CEO Nancy Hill Interview, we asked her about why she took on the leading role at the AAAAs...
Six Questions with Bill Figenshu
Radio veteran Bill Figenshu was “in heaven” when he broke into radio, even though his weekly paycheck fell quite some distance shy of the...
Mark Levin: Sounding the alarm for our freedoms
ABC Radio Networks’ Mark Levin has become one of the hottest properties in Talk radio, via his top-rated show on WABC NYC. He’s one...
Where OTA TV Is Strongest, And With Whom
As of May 2018, some 16 million over-the-air homes are present in the U.S. Nielsen used its data to provide deeper insights into the different types of over-the-air viewers -- and where they are most likely to reside -- in a newly released report.
Success Stories: ESPN Radio’s Jim Pastor
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN