Industry Interviews

The term “self promotion” often carries a negative connotation – and with good reason, argues WPHT-AM in Philadelphia talk show host Rich Zeoli. No one likes a braggart. So, how does one successfully promote themselves? Zeoli offers some great ideas that could extend to successful promotion of your radio or TV stations.

As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020. 

Now that the presidential election season is heating up and California Sen. Kamala Harris is the 2020 Democratic Vice Presidential nominee, it is a great time to review what lies ahead for those committed to campaigning in earnest until Election Day. To do so, RBR+TVBR is offering readers a new look at a June 2008 column from a Womble Bond Dickinson partner. 

Our editor-in-chief had a dream last night that he was running a Top 40 radio station. After recalling the key points of what he saw as he slept, he wishes that it wasn't a figment of a fantasy, but rather a blueprint to fix a format reliving 1991 — not a good thing, for all you kids out there.

The streaming music services business is getting a lot of attention—and competition—lately with new and upcoming entrants like Apples iTunes Radio; Google’s All Access Music and MySpace’s My Radio. To get and keep subscribers, advertisers and social media buzz, each service is trying to offer the most music and features possible. We’re taking a look at that today with Jim Cady, Slacker CEO. The company was founded in 2004 by Celite Milbrandt and Dennis Mudd who launched it in March 2007. Dennis was the former CEO of MusicMatch, which was purchased by Yahoo Music and is now known as Yahoo! Music Radio. Cady is the former CEO of Rio.

A survey of more than 95,000 consumers between the ages of 16 and 65 from across the U.S. has yielded fresh insights into brand loyalty as it pertains to select news programming — potentially potent data as the 2024 political advertising season heats up. It presents good news for NBC and ABC.

A guest appearance on a podcast is a highly effective way to grow your brand, assert your expertise and share your big ideas, says veteran PR professional and "Zoom expert" Rosemary Ravinal. She offers ways "to be the perfect guest and rock the podcast every time" in this new column.

Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.

The "dominant marketplace power" of a handful of digital technology platforms puts local broadcast stations at a competitive disadvantage for advertising revenue. And, the NAB claims, it "impedes broadcasters’ ability to effectively monetize their own content online." Those comments appear verbatim in a Congressional filing submitted by Gordon Smith.