Review of Broadcast Ownership Rules
Although its focus has been on other areas lately, the FCC has issued a Notice of Inquiry to explore revision of its broadcast ownership rules. Similar
Is Your Station’s Smartphone App Being Deleted?
So, that great new app that your station now has in the Apple App Store or Google Play download hub ... are your listeners downloading it? If they are, are they keeping it? A just-released report from mobile measurement company Adjust offers three data points to consider when "unmasking uninstalls." They could help your station in getting its app used, and not deleted.
Succeeding with NextRadio: A first person account
when it comes to making FM on cellphones work, Paul Webber's been there and done that
A Tribute To The FCC Chairman
He faces the most difficult challenge in the history of the Commission, as he travels the nation seeking support from the broadcasting community. He is FCC Chairman Ajit Pai, who Media Information Bureau featured columnist Ken Benner is beyond a doubt in support of, as he writes in this "tribute" to the Commission's leader.
Listening to Music on Mobile Phones Doubled in Past Year
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5%
CREATIVITY LOST
Traditional media here in the States is adrift. It’s sad really. I’ve known for some time that radio, television and newspaper were playing a serious case of catch-up when it comes to digital, but it dawned on me how the problem is much deeper
Five Takeaways From MoffettNathanson’s Advertising Day
Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.
Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...
Reinventing TV and a cinematic approach
The strengths of television--Pictures, Graphics and Visuals: In a home environment, it's hard to beat TV for the eye. Big screens, HD and TV by
Deal Killers: Unrealistic Price Expectations
What's a "deal killer"? How can you avoid them? To help best answer these questions, Garvey Schubert Barer communications attorney Erwin Krasnow and DEFCom Advisors CEO Doug Ferber created a new limited series of podcasts based on a 2017 Media Information Bureau column on this very subject. RBR+TVBR Editor-in-Chief is the host, and the guests are the operating partners of Community Broadcasters.
‘It’s So Meh’: One In Four Social Users Ignore Brands
Kantar TNS research finds 39% of its U.S. respondents "actively ignore" social posts or content from a marketer.
Holiday Advice
With the year ending, ask for promotional calendars, with a promise for a plug. Something along the line of, “We are in need of calendars for our studio—and offices, etc.” Send us one and we’ll trade you a plug for your business.
Rating the states of the union, and some cites too
When it comes to representation in the US Senate, all states are created equal. However, this equality does not extend to the House of...
Mastering The Sound of Your Voice
Do you like the sound of your voice? Veteran PR executive Rosemary Ravinal notes, "If you’ve ever taken voice lessons, you’ve experienced the rigor of working with your vocal toolbox. But average folk seldom consider the sound of their voice until they hear themselves recorded on video or audio." If you are someone who squirms when you hear your voice, this column is for you.
Getting Your Song Played on Radio
Don't suppose there are many stories of independent artists who contacted a radio industry station and succeeded in getting that station to air their...