“You like me, you really like me,” not so much!

Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens

Find the right keywords to promote your news website

Keyword advertising the hottest new opportunities to advertise your news web site, here's how
Erwin Krasnow

12-Step Program to Prep a Station for Sale

by Erwin G, Krasnow, Esq., Garvey Schubert Barer Here is a simple 12-point checklist that will help a broadcaster looking to sell a station maximize...

Getting television newscasts on the right page

For the last “quite some time” there has been a disconnect between legitimate television news operations and pretenders. The difference being the pretenders are...
Paul Weyland

There’s a Chicken in the Room

The reason we get so many “chicken poop” orders from local direct clients is because there is a chicken in the room, and it’s...

Rules for Tagging Time and Channel on News IDs

In last week's column I talked about how to pack loads of information into just a few words when writing news IDs. Sentence fragments are the key to successful IDs. You can pack a lot of
Scott Flick

FCC’s Motive for Demanding Copies of TV Station Public Files Confirmed

By Scott R. Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP Late last month I wrote about a strange occurrence at a number of TV stations...

A new format idea for FM

We’ve heard of some Indie Rock HD multicast stations like 98 Rock’s Indie 97.9 (WIYY-HD3 Baltimore) and some stations that highlight indie and local...
News

2012: 10 Habits of Profitable, Local News Sites

We monitor a variety of local media websites in markets large & small. They’re a mix of Newspaper, TV, Radio, Hyper-local, and other local...
John Pelkey

Don’t Let Them Shop’Til They Drop (You)

John M. Pelkey, Garvey Schubert Barer The acquisition of a broadcast property is a complex process with numerous business and regulatory considerations to take into...
Help

Effective coaching helps “Push” business success

Put Me in, Coach!  I’m Ready to Play: If you’re not getting better, you’re falling behind.  In today’s multi-media world, you need to “take...

The ‘80/20 Rule’ isn’t what it used to be

The Financial Manager’s Perspective: Or to borrow from Melanie Safka, “Look What They’ve Done to My Song, Ma.” At one time or another, most...

The brittle bones of media planning

Why Reach isn’t Reach any more: My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight...
Wiley Rein

Purposes and Pitfalls of Letters of Intent

Letters of Intent, sometimes referred to as "memorandums of understanding," are frequently used in media transactions and are pre-contractual documents that set forth certain...