Deal Tips: Never on Sunday, and Maybe Never on Friday Either
John M. Pelkey, Garvey Schubert Barer
The goal of any broadcast sales agreement is to reach that wondrous day on which the parties finally close...
The Co-Op Cycle of SUCCESS
There are over 50 billion dollars made available by manufacturers for co-op advertising annually. Over one third of those funds go unused for various...
License Renewals: Is it time to come clean with the FCC?
As renewal filing deadlines move across the land, broadcasters are rediscovering their duty to disclose any violations of existing rules. The duty is required...
Lotsa Money for Communications Attorneys
Communications attorneys are not only called upon to craft contracts governing the sale of broadcast properties – they are also brought on board when...
Tips on radio co-op opportunities
So how do you engage your prospect in the conversation? Easy, lets start with three leading questions that will engage the prospect into the co-op conversation with you.
NABJ makes a big push for diversity in network newsrooms
NABJ is doing more than just talking about what they consider the abysmal diversity numbers in newsrooms.
Using Disclosure Schedules: Confession is Good for the Soul
A cynical person reading this analysis of broadcast contract schedules by communications law expert John M. Pelkey of Garvey Schubert Barer might conclude that...
Who’s REALLY ahead of the curve?
Now…before bad things happen…is the time to plan – to have the strategy and resources in place -- to use every weapon in your information arsenal to serve your audience in times of crisis.
Fast food companies score with consumers
Business research firm Temkin Group has taken a look at 206 companies in 18 business categories, and discovered that one of the very best...
2012 marks the death of the set-top box
The challenge will be delivering programming and Internet-based content without relying on set-top boxes.
Indie artists and radio airplay
A vibrant conversation is going on at Digital Music News. Under the headline of "Study: A Majority of Musicians Are Making $0 from Streaming...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part III
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Another positive indicator on consumer confidence
We keep our eyes on the material coming out on the economy, and there is no doubt that confidence in the likelihood of improvement...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part II
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...
Spot Monitoring: Capturing data is key to getting and keeping media buys–Part I
In this Spot Monitoring Systems update, we asked Natalie Swed Stone, US Director, National Radio Investment, OMD, to submit questions and issues for vendors...