The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Digital Newsroom: Part 2
One thing has not changed in the digital era: Content is still King. You want to own as much as we can: news, traffic,...
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
The set top box CHEAT SHEET
Close-up look: It
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Fueling digital out-of-home's momentum with analytics
Would you consider purchasing a new car without using third-party research to inform your decision? Most likely there are
Finding common ground between your sales and credit departments
The Financial Manager's Perspective: With recent economic woes increasing the pressure to process new advertiser accounts, there
6th Annual RBR-TVBR Financial Roundtable (video)
From our May, 2011 Manager's Business Report (MBR): The world of broadcast financing is changing rapidly as M&A activity is finally picking up in...