Intelligence Briefs

According to the latest NuVoodoo Ratings Prospects Study, that answer could very likely be "no." In fact, nearly half of respondents indicate that they've had problems when asking smart speakers to play one of their favorite AM or FM stations. What else did Carolyn Gilbert, NuVoodoo President/CEO, uncover?

Chances are that a lawyer coined the phrase “lawyer-client relationship.” This article is designed to make yours a client-lawyer relationship

Consumers experienced greater employment and steady, or slightly increased, income in 2017. However, they're less optimistic about the economy in 2018. That's the big takeaway from the fifth annual ThinkNow Pulse Total Market Consumer Sentiment Report, just released from ThinkNow Research. There's more: ThinkNow found striking contrasts on consumer expectations across a representative sample of multicultural consumers and non-Hispanic whites in the U.S.

FCC proposes to simplify the process for broadcast owners

"Research is not cutting it in terms of addressing which media platforms are most effective for advertisers," declares Horowitz Research SVP Adriana Waterston. That's why she believes it's time for marketers to take a new approach to how it think about advertising effectiveness. Take notes, radio and TV execs.

By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.

Once the FCC has granted its consent to the sale of a station, the parties’ focus naturally turns to the closing. There always is an inordinate amount of paperwork that must be produced by the attorneys and signed by the parties to memorialize the transaction. Given the volume of paper, it is not surprising that small hiccups occur. Usually, however, the parties can work together to remedy such problems without delaying the closing. There are certain matters, however, that can seriously delay the closing or even result in the transaction falling through. The key to preventing such potentially deal-breaking problems from arising is to begin preparing for the closing as soon after the execution of the purchase agreement as possible. Five of these potential problem areas require particular attention.

Curious as to the power and influence of digital streaming shows in the U.S. and on a global level? The newly released Global SVOD TV Demand Report from Parrot Analytics is chock full of competitive data and intelligence that could help shape the content on your over-the-air broadcast outlets as well as your social media and OTT streams.

As live streaming platforms have grown as a source of content and community, researchers wanted to explore how one’s sense of loneliness affects how they interact with the streamers and the community. This report from the University of Florida College of Journalism and Communications offers some intriguing insights on the subject.

The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on. That's the key takeaway from the Q1 2018 Nielsen Total Audience Report.

It's all about the Benjamins for BMI, a self-described "global leader in music rights management, serving as an advocate for the value of music." Despite the unprecedented impact of the global COVID-19 pandemic, BMI closed its fiscal 2020 June 30 "with historic revenue and royalty distributions" — just as many radio broadcast companies saw their revenue cratering.

In this opinion, the writer says the March 29 auction start date is set in foam.

Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer have created a special podcast series exclusively for RBR+TVBR members based on a series of articles centered on the topic “Broadcast Deal Myths Debunked.” In this 10th and final podcast in this series, Ferber and Krasnow discuss "Murphy's Law" and "The Greater Fool Theory." In short, they do not apply to broadcast deals.

Something doesn't add up for one longtime radio industry observer and former big-market OM: If one growing operator of AM and FM stations is making "big money" running less spots, then why is it cutting 11 jobs? It's a good question to ask as Hiring and Firing Season is upon us.