Project Reinvention update

Kevin Gallagher and I had a meeting last week with the Media Policy committee of the 4As to give them an update of...

Keeping ahead of the copyright royalty costs

When the Copyright Royalty Board issued its new royalty rates for Internet radio webcasters a little more than a year ago, it set off a rollercoaster ride

Emotionally Connecting with Listeners: We vs. Me

One key to connecting with the consumer through advertising is by including the consumer in the message

Natalie Swed Stone on the state of radio—Part II

Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR

Natalie Swed Stone on the state of radio

Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR

Shared Services 202 – Consolidating Credit and Collections

While we talk a lot about the ways that communications technology can disrupt our traditional business models

Reaching Consumers & Monetizing Web Content

A little over a year ago, AOL embarked on what by any standard was a fundamental transformation of its business model. Instead of a traditional

Keys to a Successful Streaming Strategy

In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the

Emotionally Connecting with Listeners

There are a number of different techniques for following these rules and working to build an emotional connection with the audience.

Local news is the engine of small market radio, too

Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...

Citizen Journalism: Everything old is news again…

As many news staffs at radio stations have been cut to the bone, stations are increasingly relying on

"TheOne" 50-channel radio receiver to offer "Target Market Broadcasting"

Ludwig Enterprises, Inc, (LUDW) is a Florida based company which is entering the ethnic broadcasting market on a national scale.

What the users say…

In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel

Entertainment Radio

The idea here, is an unfamiliar, seldom used approach to radio ... entertainment. Radio as an entertainment medium ... pretty wild idea, huh?Entertainment, not...

Is it Time for a Change?

We've come to this special time of the year again, when the networks have shared their strategies for the upcoming year and marketers are considering how to align these options