New Internet Radio Audience Data

Last week Internet radio’s Main Event, the Annual RAIN Summit, took place in Las Vegas at the Renaissance Hotel. The impressive attendance at the one day meeting is an indicator

The Unselfish News Brand

Most stations will proudly proclaim they possess a “station brand,” but they are mistaken. A brand is not a noun. A brand is a series of verbs and adjectives that describes a feeling. A brand is an

"It's About You"

Nobody else save you knows the pain of your task - selling can be very tough at times. It can be a lonely, empty, demoralizing, and thankless task. Prospecting, cold calling, dealing with

Tips for Advertising during a Recession

The economic outlook for 2009 appears to be the worst in recent memory. The housing market is still very slow, home foreclosures are at record highs

Legal eagle eye view of rural initiative

The FCC scrubbed consideration of a major initiative designed to increase radio service to rural America, and then suddenly dropped it into the public record

Entercom’s Digital Homerun: WEEI.com

There are several reasons why WEEI.com is legendary in my book, not the least of which is that it’s the home of the Red Sox. But the reason the rest of the Internet

Monochronic vs. Polychronic Media Consumer Behavior

Two concepts not often referenced in media planning are monochromic and polychronic information processing by media users

The News Brand Lifecycle

What are the top brands in the world? Here are Interbrand's top picks and the dollar value they put on these strategically positioned brands:

Necessity is the Mother of Re-Invention

Ever hear the expression “The only person who likes change is a wet baby?” Well like it or not, we’re in the full throws of major change. First, it was consolidation, then the technological shift… now the “rightsizing” and globalization

Is it the bottom yet for broadcasting stocks?

At the very least, the deterioration of radio and television stocks slowed its pace in Q1. But it appears to be too soon to declare with any certainty that

Two New Studies Show Internet Radio Listening is Growing

Newly released studies by American Media Services and Edison Media Research both indicate a growing Internet Radio audience. Last week Edison Media released a few facts from its

Media Allocation in a Consumer-Controlled Marketplace

In other words, it’s about how audiences use media forms, how many they use, in what combinations, at what times of day, and so on. And, it’s not about small groups — it’s not about

There’s more to value than cash

It doesn’t take a PhD in economics to see that times are tough all around. In fact, broadcasters know more about it than just about any segment of the economy

Music Download Sales and Streaming Online Increasing

A new report shows that purchases of online digital music downloads increased by 29 percent since last year and now account for 33 percent of all music

Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...

With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices