Top Line Decisions
Times are tough, maybe the toughest you have seen. Your employees are nervous, your suppliers shaky, your customers flaky and your bankers in hiding. The big government bail out truck
Phat phones without fat fines: Avoid getting "Hung Up" at the FCC!
"Let's surprise someone in our listening area and put them on the radio. Call them and broadcast the conversation. By the time they figure...
Advice for meeting the challenges of 2009 – Part IX
Over the past few weeks RBR/TVBR has presented thoughts from a wide range of executives in radio, television and related industries. Today we wrap up with final comments from
Covenants Not to Compete
Key to the success of many radio and television stations is the successful promotion of on-air talent. A broadcaster may invest
Broadband vs. Broadcast: Not Seeing Each Other
As the Capitol Hill cacophony revives for the new season, two intersecting issues are shouting for attention. The Broadband Stimulus agenda and
Broadcasters face 2009 head on – Part VIII
How can broadcasters change their practices to better deal with the challenges of 2009? We asked a wide array of executives in broadcasting and related industries to share their advice
Media and Creative – Standing at the Crossroads Once More
I’m not exactly sure when the unbundling phenomenon began in advertising. That is the splitting of media and creative services
The Financial Manager's Perspective: Political Advertising Lessons from the 2008 Campaigns
While most of us are happy to have 2008 in the rear-view mirror, we may want to revisit a few
Meeting the challenges of 2009 – Part VII
All broadcasters are trying to deal with economic challenges in 2009. We’re all in this together, so why not help each other get through it? RBR/TVBR asked broadcasting industry leaders to
Podcast Listening is Growing
Interest in listening to podcasts is growing. Nearly one out of every five adults (19%) have downloaded
Dual-Input Antennas Make Transition to HD Radio a Breeze
Making the transition to HD radio need not be a complicated, expensive or as time consuming as many people think
The New Obama FCC
The inaugural festivities are over, and it’s “get down to work” time – or rather – get down to “make it work” time. It’s hard not to be inspired
Randy’s advice for 2009 – Part VI
We’ve published advice from quite a few prominent people in this series on the challenges facing broadcasters in 2009. Unique among the executives we surveyed, Tribune COO Randy Michaels provided detailed answers
Mix up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than 50 years ago. Back in the days before
Buyers offer advice to broadcasters – Part V
In our series looking at what broadcasters need to do in this challenging year the commentary has come mostly from top executives of radio...