Michael Nathanson

The Supply Chain Blame: Advertising’s ‘Fake News’ Story?

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.
Mark Pritchard, P&G

P&G’s Pritchard Offers ‘New Habits for Multicultural Growth’

Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.

Study Suggests Gender Imbalance Continues In National Media

WMC researchers came to this conclusion after analyzing some 62,002 pieces of content from January 1 through March 31 for 30 news outlets across four platforms: print newspaper, online news, broadcast network and cable TV news, and wire services in the United States. Local radio and TV was absent from the study, prompting a RBR+TVBR Observation.
Bill Livek, Comscore

Comscore’s CEO Touts Company’s Abilities In ‘Open Letter’

CEO Bill Livek has made it clear that Comscore has "pioneered" the modern technology powering the future of media measurement. The company executive trumpets that view in what he calls "an open letter to the industry." Whether the letter is factual or a long marketing piece remains up to the industry to judge.
People watching TV

Global TV Consumption vs. Ad Spend: A Disconnect

Here's something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption. That's the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.

Black Consumers Are Cord-Cutters, Too

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.
Rosemary Ravinal

Pro Tips for World Class Virtual Presentations

Virtual meetings will remain a major part of how we work for months, or perhaps years. And, as longtime public relations professional and "Zoom" expert Rosemary Ravinal sees it, this will provide new opportunities for those who acquire the skills necessary to deliver world-class online presentations.

From Discovery to Purchase: The Role of Community Commerce

What is the role social communities play in influencing purchase decisions? WARC, in partnership with TikTok and Publicis Groupe, came together for a just-released study that helps answer that question. Their work outlines what they say is "the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase."
Walt Disney World Magic Kingdom lit up at night

Is Wall Street Too Upbeat On Disney’s DTC Path?

During a roughly five week period in 2020, the Walt Disney Co.'s stock value surged to a price upward of $170. The company's shares were buoyed, in part, by Pfizer’s successful Phase-3 vaccination trial and Disney’s second Direct-to-Consumer investor day. Nearly one year later, MoffettNathanson Senior Analyst Michael Nathanson notes, "the stock is seemingly stuck in neutral." What's wrong?

The State of Converged TV Revealed

Analyzing billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform, the report uncovers insights on incremental reach and how to best approach converged TV strategies.
Rosemary Ravinal

Virtual Interviews: How To Stand Out From The Crowd

Veteran public relations pro Rosemary Ravinal is often asked, “How do I stand out during a virtual meeting and make a strong impression?” "My answer draws from techniques honed during my corporate career, combined with what I teach my clients about public speaking and executive presence online," she says in this latest Media Information Bureau column focused on Zoom excellence in today's workplace.

The Future of Broadcasting & OTT

At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.
TuneIn CEO Rich Stern, who presented in person at Radiodays Europe in Lisbon

These Are Days: A European Look On Radio Today

Several radio industry professionals known across the U.S. have just wrapped up a two-day event full of discussions and insight on the future of radio, and of audio. With an in-person and virtual option, Radiodays Europe concluded its postponed event five months after its originally scheduled date on Monday in Lisbon, Portugal.

Digital: Ever-Changing the Communications Game

Today, digital media and technology have permeated businesses at every level. Yet, they continue to create fundamentally new challenges in the crisis and risk management field. Perhaps Edelman’s just released 2021 Connected Crisis Study can help. It sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.
Colmar, France [Photo: Aaron Silva]

Swiss Miss? FM Radio Fadeout on Schedule For 2023

In late 2017, Norway's FM radio band was officially silenced, with an effort approved by the Norwegian government to shift all radio listeners to DAB-delivered digital radio stations formally completed. Switzerland's next, and the transition appears to be significant in one city bordering two nations where FM signals are plentiful.