College students embrace mobile journaling
We all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us -- if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.
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Risky Business: 6 Tips Helping Professionals Take Leaps of Faith
T.S. Elliot famously said "Only those who will risk going too far can possibly find out how far it is possible to go."
Major trends for 2015
The station trading and finance experts at Kalil & Company have consulted their crystal ball...
7 Keys to Becoming a Master Negotiator
Many events in daily work life can involve some form of negotiation.
Stop Bonusing Your Spots
Michael DeLier says TV stations have a problem that is costing them money.
7 Ways Savvy Sales Manager Grow Their Sales Reps Skills
Sales expert Barrett Riddleberger shares tips on polishing your sales reps skills.
6 Truths Separate Superstar Salespeople From Mediocre Masses
Barrett Riddleberger says superstar salespeople are always networking.
Gauging the Real State of a Station’s Technical Facilities
Garrison Cavell and Erwin Krasnow explain on-site station tire-kicking as part of due diligence before you buy.
Valuable Life Lessons From ‘Star Trek’
The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.
NAB To FCC: ‘Let’s Do the Time Warp Again’
Learn how the NAB is fighting for TV and radio by again assailing the FCC for its 41-year-old cross-ownership ban
So, Just How Many Americans Own Smartphones?
The smartphone may not be as ubiquitous as you think. This may impact your marketing and promotions, and your advertising.
‘Listener and Local-Business Supported’: The New Indie Formula?
Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.
Despite ESPN Layoffs, Sports A Vital TV Viewing Source
The mid-week news regarding ESPN was bleak: Some 100 layoffs were seen for the sports brand across TV and radio. Yet, one top Wall Street financial analyst says sports programming hasn't lost its importance to traditional TV networks. "As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors," says this analyst. Learn more about why sports' Power Ratio hasn't ebbed for TV in this Media Information Bureau report.
Are Consumers Ditching Brands Because Of Foul Content?
Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them. That's the key takeaway from a new CMO Council study, aptly titled “How Brands Annoy Fans.” It's also more fuel to the fire of broadcast radio and TV C-Suiters in their fight to win back clients who were dazzled by digital but are now perhaps paying the price for trashing good 'ol traditional media.