Gregg Skall: The Basics Of Lowest Unit Charge
The 2020 presidential election is months and months away. But, that's no excuse for understanding the lowest unit charge (LUC) period for the general election. To clarify LUC issues, we thought it might be a good time to take a deep dive into the RBR+TVBR archives.
New Year Format Resolutions
I got to thinking, what is the new year going to bring many of the smaller independent and medium and small market station owners to keep them competitive in the new year
FCC Regulatory fees due August 31
In the Commission
Social Media. You’re Not Doing it Right.
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply
Sick in the Caribbean?
Debra worked as a News Anchor/Reporter for a local television station. In early September, she submitted her vacation request in writing to Jim
The set top box CHEAT SHEET
Close-up look: It
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
How To Prep A Simple Public File
Public Files are the one area that involves substantial FCC fines, fees and forfeitures. Our "cheat sheet" will help you save your money
An Open and Shut Case on Garage Doors
Situation: There is nothing more frustrating than a broken garage door. Garage doors are complicated and eventually all of them need service or replacement.
Will consumer’s auto motives lead to sales?
As we reported earlier this week in RBR/TVBR, the bill known as Consumer Assistance to Recycle and Save (CARS), and even better known as
What’s your tagline?
With the explosion of social media, you
Death of a Salesman
Three people entered the meeting: The radio salesperson (sorry,
Integrated solutions = new ad dollars
According to a recent findings by Forrester research, the majority of Small Business Marketers (54%) plan on doing more internet marketing this year than...
Cashing in on consumers with television
When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics
Marketing mistakes – Buying into the lies that customers tell themselves
"We must select the illusion which appeals to our temperament and embrace it with passion, if we want to be happy." -Cyril Connolly, British...