SMART Campaign Strategy

The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome

"Travel with Stephanie Abrams!"

Stephanie Abrams is the host of two nationally syndicated radio travel talk shows:

Part 1: Traffic & Revenue Mgmt Systems: Improving the logistics of reporting

In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked

Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely

The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...

Cable advertising’s plan for the future

Dynamic Ad Targeting is the future of the cable business. The New Technology is being Defined Right Now. The cable industry predicts it will increase CPM

How Marketing Helps Us Feel Better about Doing Bad Things

I call it the side-salad delusion.  It is the weird thinking that if you simply add a side salad to any meal, that meal...

Applying brain sciences to the art of marketing–Part I

According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...

T-Mobile launches new TV effort (video)

It’s the first in a new series of ads that will air over the next few months leading up to the brand relaunch this...
Internet

Streaming providers: Which is best for your station? (Part II)

We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Tablets

Download This: How Radio Fans Use Mobile Devices

Young-skewing format fans love to download apps on their favored mobile platform the most, but all format fans do it. We have the click-by-click...
Magazine Rack

The magazine choices of younger radio fans

RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...
Rod Schwartz

Ad writers: Meet the Plain Language and Information Network

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would...
Robin Bertolucci

Robin Bertolucci, PD, KFI-AM & KTLK-AM LA-Part II

Robin began her radio career at KGO San Francisco as a writer and producer and then executive producer. She was working under Jack Swanson,...
Bill Figenshu

Six Questions with Bill Figenshu

Radio veteran Bill Figenshu was “in heaven” when he broke into radio, even though his weekly paycheck fell quite some distance shy of the...
Auto / Buying a Car

Selling vehicles to mature television fans

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.