Chart

How TV program delivery varies by region

Television has always been a true mass medium – in fact, it was so successful at filling that role that it knocked radio out...

The brittle bones of media planning

Why Reach isn’t Reach any more: My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight...

Barnstable: Biggest deal so far this year

The recently announced $23 Million purchase (pending) of four Barnstable radio stations on Long Island, by privately held Connoisseur, represents the largest sale so...
Mike Huckabee

Cumulus almost dropped Mike Huckabee; Dickey responds (audio)

That’s what we’ve heard from RBR-TVBR sources. With all of the hype lately that Huckabee is going to replace Rush at many Cumulus stations...
WIXY-FM 100.3

Selling without ratings: 1st in a series (audio)

Amid complaints that radio has become a commodity business, with agencies buying GRPs rather than the best stations to convey their client’s
Mary Collins

Some timely advice on selling political advertising time

As our colleagues in the hotly contested Presidential Primary states can attest, the predictions for a record year in political advertising are
USA Flag

Regional Format Popularity Variations

This study isn’t just for PDs – we think GMs, GSMs, group execs and anybody with an interest in radio management should be interested....

Five signs that your advertisers’ ads aren’t working

You most likely see yourself as a broadcast sales person.  Your local advertisers, however, see you as a marketing professional.  In other words, they...
The Magic Number

Magic Numbers for Local Broadcast Sales

Numbers are a funny thing. For example, the number 37 is the only number (besides one) that can be wholly divided into 111 and...

Peter Kosann, Compass Media Networks CEO

Peter Kosann, former Westwood One CEO and former COO of Connoisseur Media, launched Compass Media Networks in January 2009 with the mission of “providing...

iHeartRadio vs. Pandora and the future of radio

RBR-TVBR News Analysis: The announcement that 570 Cumulus Media stations in 120 markets will be available on Clear Channel’s iHeartRadio platform, in exchange for Clear...
MIB Reports Oldies

Oldies, Consumers and Retail

Introducing the Oldies study This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...
MIB Reports Top 40

Top 40/Pop, Consumers and Retail

If you’d like to have access to younger women, this is the format group for you! It is the number one
MIB Reports News Radio

News Radio, Consumers and Retail

News radio is a serious format attracting serious individuals with serious money to spend.
MIB Reports Country

Country, Consumers and Retail

Introducing the Country Radio study Radio stations using a Country format are used by a large number of Americans, and a surprisingly large proportion of...