The Anal-Retentive Achiever – Building Brands for Confident People
Are you an adventurer or a nester? Every personality has at least a little of both, and while most people think of themselves as...
The 2012 Network Radio Upfront: DG/WW1 merger, digital on the radar
In RBR-TVBR's annual network radio upfront report, we ask top media agency buyers and sellers in the space for their take on next year’s...
New FCC Public File Proposal
The FCC has abandoned its 2007 effort to expand public file reporting and disclosure obligations. Instead it proposes a more modest migration from paper...
What happened to contextual advertising?
In January of 2010, Clear Channel Radio announced the ability to automatically and reliably insert any length of audio spot immediately after specific programming...
Boomers getting set to downshift into new lifestyles
The Baby Boom will continue to have a profound effect on every aspect of American life due to the massive population of the demographic...
The best creative advice you could possibly give a local direct client
From our September, 2011 Manager's Business Report (MBR): The success or failure of a local direct businesses’ advertising campaign can often be directly attributed...
Applying brain sciences to the art of marketing–Part II
Put real-life radio scenarios under the microscope in an effort to provide straightforward advice. These techniques should be viewed collectively
Applying brain sciences to the art of marketing–Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...
Best practices for marketing to the control freak that lives inside all of us
Are you just a wee bit of a control freak? Do you always clean off your desk before you go home? Does organizing your...
Consumer October sentiment more a trick than a treat
The BIGreasearch take on consumer confidence in October 2008 – right when the financial sector was in the midst of imploding – was 19%....
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
Word-of-mouth is my best advertising (audio)
From our September, 2011 Manager's Business Report (MBR): How often have you heard those words spoken by an advertising prospect? What do you say...
What liquor can teach us about smart marketing strategy
What is the most powerfully branded product sector in world? My pick would be the alcohol sector. Decades of masterful marketing has consumers wearing...
Copywriting: Just One of Your Many Hats
It is not uncommon for those in broadcast sales to wear many hats. You’re being asked to move inventory, set appointments, woo new prospects...
Selling CPM: How to kill local media
Key take away for local media and the NAB, RAB, TVB and the NAA: YAHOO! relied heavily on page views, commodity content and CPM