Why advertising "doesn’t work" — marketing problems
Some businesses should never spend money on advertising, but unfortunately they usually don’t know it. So, they do it anyway. In many cases, advertising...
Lessons from Joplin…and Tuscaloosa…and…
As I write this, the seven stations in Zimmer Radio
Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
RBR-TVBR analysis: Let the FCC regulate retransmission
MVPDs are dead set on getting what they think will be a helping hand from the government when it comes to negotiating a fair price to retransmit
Cashing in on consumers with radio
Three formats completely dominate the results on the high end
How to do smarter searches in Google
If you are like most people, Google.com is your constant companion in the search for relevant information. Surprisingly, most people have
Radio: Creative answers never tried
I received an email comment from a DOS at a medium market radio station in response to a recent RBR article (Ten Realities For...
Copywriting best practices: Using humor to conceal a product message
So there I am, doing an emotional marketing workshop for 30 people and trying to remember everyone's name
Technology makes media redundant
Brand (n): a class of goods identified by name as the product of a single firm or manufacturer. (Source: Merriam-webster.com) What do the media
The Negotiator’s Negotiator
Let’s watch a video today. I have learned a lot from watching youtube videos, like how to fix my vacuum cleaner, or how to...
The Rhythm of Ad Copy – Turning Dull Repetition into a Toe-Tapping Beat
Back in my school days in Toronto, the number one pizza company in town did not have the best tasting pie. It established
Take steps to avoid a "brain drain"
According to Ann Carlsen, founder and CEO of executive search and consulting firm Carlsen Resources, the rumble of employee restlessness is going
Television consumer trends by occupation
What you watch on TV can be linked to what your job is -- here's a look at how television viewing and employment category match up.
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
The Fanatical Brand – Letting Customers Tell Your Story
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside