Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely

The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...

Traffic and Rev Mgmt Systems: Part 2: How Mac-compatible are they?

 The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...

Revision of Radio Allotment and Assignment Policies and Procedures

The FCC has substantially revised the policies and procedures by which it chooses among mutually-exclusive applications for new and major modifications to AM stations

Traffic and Rev Mgmt Systems: Part 1: Handling mobile and web ads

The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the space...

A new digital strategy for radio: Revenue sharing’s keys for success

If you have a Revenue Sharing program going now or are thinking of starting one (which you should), here are a few keys to...

The Ten Commandments of Social Media Marketing

1) Thou Shalt Socialize, not Advertise. Social networking sites are places dedicated to making friends and socializing. People who blatantly sell

Top 10 Online Revenue Challenges of Radio-TV today and going forward

Hard to believe, but in the broadcast space are still operating its digital business like it did in 1999: build content, get traffic, then sell ad units around that traffic

Sick in the Caribbean?

Debra worked as a News Anchor/Reporter for a local television station. In early September, she submitted her vacation request in writing to Jim

Connecting to Video: The User Experience

In March 2009, the Council for Research Excellence (CRE) issued the initial findings of its landmark Video Consumer Mapping (VCM) Study, a

The Rules on Alcohol Advertising – Served Straight Up

Questions frequently arise regarding the legality of advertising certain

Media Strategies: Manager's Business Report debuts!

This is your lean-back learning experience featuring an ongoing curriculum to help executives 'catch up' and become competitive in today's 'New Media'

A new digital strategy for radio: Busting myths about revenue sharing

After receiving a great deal of feedback from RBR.com readers regarding my series of columns on Revenue Sharing, here are a few of the...

Sales: You’re not doing it right.

If you're talking price instead of profit... You're not doing it right. If your prospect doesn't say "great question - no one has ever asked me...

Facebook does not replace "Facetime"

Today I have to admit that I am as guilty as the rest. I go nowhere without my iPhone, I’ve been accused of caring...