Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...
Traffic and Rev Mgmt Systems: Part 2: How Mac-compatible are they?
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Revision of Radio Allotment and Assignment Policies and Procedures
The FCC has substantially revised the policies and procedures by which it chooses among mutually-exclusive applications for new and major modifications to AM stations
Traffic and Rev Mgmt Systems: Part 1: Handling mobile and web ads
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the space...
A new digital strategy for radio: Revenue sharing’s keys for success
If you have a Revenue Sharing program going now or are thinking of starting one (which you should), here are a few keys to...
Insights from Borrell Associates on Seizing Digital Media Opportunities
The Financial Manager
The Ten Commandments of Social Media Marketing
1) Thou Shalt Socialize, not Advertise. Social networking sites are places dedicated to making friends and socializing. People who blatantly sell
Top 10 Online Revenue Challenges of Radio-TV today and going forward
Hard to believe, but in the broadcast space are still operating its digital business like it did in 1999: build content, get traffic, then sell ad units around that traffic
Sick in the Caribbean?
Debra worked as a News Anchor/Reporter for a local television station. In early September, she submitted her vacation request in writing to Jim
Connecting to Video: The User Experience
In March 2009, the Council for Research Excellence (CRE) issued the initial findings of its landmark Video Consumer Mapping (VCM) Study, a
The Rules on Alcohol Advertising – Served Straight Up
Questions frequently arise regarding the legality of advertising certain
Media Strategies: Manager's Business Report debuts!
This is your lean-back learning experience featuring an ongoing curriculum to help executives 'catch up' and become competitive in today's 'New Media'
A new digital strategy for radio: Busting myths about revenue sharing
After receiving a great deal of feedback from RBR.com readers regarding my series of columns on Revenue Sharing, here are a few of the...
Sales: You’re not doing it right.
If you're talking price instead of profit...
You're not doing it right.
If your prospect doesn't say "great question - no one has ever asked me...
Facebook does not replace "Facetime"
Today I have to admit that I am as guilty as the rest. I go nowhere without my iPhone, I’ve been accused of caring...