Email marketing for media salespeople

In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots

Reinvention Process: Revitalize

Part Five in a Six Part Series: Several weeks ago we started this series on reinvention.  With the dramatic changes in the broadcast landscape,...

2011 Forecasts: New technology to keep the ad ball rolling

RBR-TVBR Exclusive: In this, our seventh yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...

CES focus on smart TVs + mobile, tablet devices and new content sources

Las Vegas:  “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...

Social media's value extends beyond ad sales & CRM

The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...

RBR-TVBR Fearless Forecast for 2011

As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...

2010 RBR-TVBR predictions: How we did

19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.

Reinvention Process: Reposition

We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of

Forrester Studies Online Behavior

Forrester Research released a new study Understanding the Changing Needs of the US Online Consumer 2010. It

13 More Insights on the Future of Mobile Content

Part 5 in a web series on the future of mobile technology: Don't hire desktop computer programmers to build mobile apps.  Have a dedicated...

Radio can deliver leads, but it can’t deliver sales

I wonder if people in radio know that the wrap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an

Reinvention Process: Re-Assess

Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning

Susan Davenport Austin: Sheridan Broadcasting SVP/CFO (audio)

Sheridan Broadcasting Corporation was formed by the Davenport family in 1972. In 1991, SBC

Digital doesn't mean death to radio: Five strategies

Five strategies for today’s radio organizations to take more digital dollars: Speculation is rampant about the “dying” medium of commercial radio in an evolving...

Mobile Banking: A Growing and Lucrative Market

Time to sit down with your local bank marketing departments and show them the real world of how today's consumers are doing their