$25,000 fine for station in an LMA not having staff and a public file...
An FCC Enforcement Bureau District Office on 11/1 issued a Notice of Apparent Liability, proposing to fine an AM licensee $25,000 for not having a meaningful staff
Selling a new idea internally
Selling a new idea internally is often harder than the execution itself. A few thoughts, this example for a TV reinvention, but applicable to anything: EVANGELISM FOR THE NEW IDEA: The GM, ND,
Creating the right press kit for your station
Radio and television stations are notorious for hosting events and creating promotions that generate buzz. To extend the longevity of the promotion, it
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Tips for nipping reluctant-payment syndrome in the bud
The Financial Manager’s Perspective: MFM’s BCCA credit and collections subsidiary is hearing from a number of members who report a growing percentage of their...
Evolving TV News
Local television can learn from newspapers. Decades ago there were cracks in Newspaper's dominance fueled by Cable TV and the web. Instead of acting on those cracks, they were in denial assuming their greatness could never
News Web Site Economics 101
Clutter. Ask web developers to look at television station web sites and that is usually the first word out of their mouths. Banner ads zip and strobe around the screen. Long rows of tiny head shots span across
Reinventing TV and a cinematic approach
The strengths of television--Pictures, Graphics and Visuals: In a home environment, it's hard to beat TV for the eye. Big screens, HD and TV by
Bolster your marketing message with your phone system
Multiple people call your station or group on a daily basis for various reasons. Because of that, your modern phone system should create the right branding opportunities for your
NPR
NPR, long known as a news organization, has lately been producing some outstanding digital music offerings. The latest one is their 24/7 All Songs Considered Stream. Launched to celebrate the tenth anniversary of the
The 2011 Radio Upfront: What are clients asking for?
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
Norman Pattiz back in-game, putting on a full court press
Westwood One founder and Chairman Emeritus Norm Pattiz back at the helm as a full-time consultant. Last two months Pattiz has put on a full court press against all competitors
TV Marketing Lessons from the Retail Side
The Clairvoyant Salesman: There are times when I really pity the women of the world. They will never get to live one of the most exhilarating experiences of raw power to be found on the planet. It is that most
Client-voiced commercials: What
The Friday Poll Question for members of Radio Sales Café was a two-parter:
1) What percentage of your advertisers voice their own ads?
2) What are...