Death of a Salesman
Three people entered the meeting: The radio salesperson (sorry,
Radio is Gaining First-Time Advertisers
In a time when advertising dollars are being reevaluated and stretched, many advertisers are turning to radio for the first time as a way...
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
Advertising good deeds makes local clients rich
As a former Webelos Scout, www.meritbadge.com, I can assure you that doing good deeds are always more advantageous when someone is watching you. Local clients in every product/service category do good deeds for consumers
Broadcasting stocks cooled in Q3
Radio and TV moved pretty much along with the broader market. Closing Q4 time to look at where the business was and where it is going. What do you thing will happen in 2011?
IAB claims Internet radio as its own with new report
While broadcasters gathered in DC last week, digital folks were in NYC at the Interactive Advertising Bureau‘s annual MIXX Conference, part of Ad Week...
Turn Your Anchor Tosses into Anchor Teases
The weather toss and the sports toss are the two places in a newscast when on-air talent get to shine. Most shows are so...
Media Outlook 2011: Happier Days May Be Here Again
The Financial Manager
Effective Web Site Teases
Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but
Having just celebrated its 12th birthday – we thought it might be useful to look at 12-lessons traditional media can learn from 12-years of...
The Role of Traditional Media in Social Media Campaigns
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client
Proposal: Let broadcasters restack their own television spectrum
To the chagrin of the broadcasters and the NAB, the FCC announced last spring that it wants 120 MHz out of the television spectrum for repurposing to broadband. Under the FCC
Mix up the structure of story packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. ...
The Wisdom of Observant Friends – Part 5
The WOOF Factor: Conversations with today’s movers and shakers. The WOOF Factor is an ongoing series of articles derived from in-depth conversations with people...
The Wisdom of Observant Friends – Part 4
Entertainment and Content - It should be noted that it