Political ads and libel claims

It always happens around campaign season.  A candidate runs an ad criticizing the opponent.  The opponent’s campaign lawyer issues a letter to the station...

30 Contest Ideas Test

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Doug Banks: Turning up the heat on the ride home (audio)

Doug Banks, recently picked up by American Urban Radio Networks after 12 years at Citadel Media/ABC, began his radio career as an on-air personality...

Workflow Strategies that Empower Social Media Marketing

Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from

In a world filled with ‘media’, why do we have a scarcity of true...

We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media

Gene Steinberg, host of

Gene Steinberg is an award-winning journalist who first discovered the magic of writing while still a teenager. Over the years, he developed a strong interest in UFOs and other

The Netflix Effect

What are they thinking? It just seems like foolhardy brand dilution. History is running a competition show, Top Shots. Cartoon Network has a

Steve Minisini, Chief Executive Officer, Marketron (Audio)

Steve Minisini: Steve has been Marketron’s CEO since October 2009. He has over 25 years of executive leadership experience with an emphasis on building customer...

Programming your station in tough times

What do you do to program your radio or TV stations economically and enable you to monetize them during a rough period of performance operation?

The WJFK HD Power increase and quadcast

CBS Radio has been a long term supporter of digital radio as it is one of the three original companies who funded the development of the HD Radio system and

Devices will add to TV

Last week Dish announced that starting in September subscribers will be able to watch television content on their iPad, iPhone, and iPod Touch. On...

Don't refer to people as objects

One of the primary goals of teases and news stories is to create a sense of personal connection with the heroes, villains and other main characters in any