Crazy like a Fox – When Diluting your TV Brand is the Best Strategy
Blatant Brand Dilution? For a generation the rules of TV branding have been clear and unequivocal
Factor Healthcare Reform Costs into Your 2011 Budgets
The Financial Manager
"Travel with Stephanie Abrams!"
Stephanie Abrams is the host of two nationally syndicated radio travel talk shows:
FY 2010 Regulatory Fees due by August 31
The FCC has announced that regulatory fees for the 2010 Fiscal Year are due no later than August 31. All non-exempt broadcasters must begin...
Bridge Ratings releases data on who prefers Internet radio
Bridge Ratings, one of the few companies that actively and regularly studies listening patterns to Internet radio in the US, has released a new...
UK listeners spend less time with online audio than US listeners
A new release of information on digital audio listening from RAJAR, the official source for radio audience measurement in the UK, shows
Telephone marketing: How far can broadcasters go?
Come ratings season, or any time for that matter, broadcasters are always seeking new ways to interest the public in their station and programming....
Using a lead generation strategy to optimize product offers
Aluminum bats hit the ball farther mostly because they have a much larger
To succeed, get downright Buddhist about your business
Profit-driven executives across all industry verticals need to get real about the state of their business if they want to keep their
UK companies pair up to give listeners what they want
An occasional complaint about online music services is the lack of live news and information. Two British radio companies, one a broadcasting stalwart and the other an online startup, have joined
Lyle Schwartz: Managing Partner, Research and Marketplace Analysis, GroupM (audio)
Lyle leads the media research teams at GroupM
Social Networks – the Thin Line Between Informing and Annoying
Ten years ago, blogs were the rage. Everyone from the CEO to the custodian launched one, chronicling every scintillating step of their daily routine. But the harsh reality of blog life quickly
32-The Magic Number in Local Direct Broadcast Sales
Despite the economy, life is very good for many radio and TV salespeople in every market. I know because I have met them
Jim Brown, host of "Common Sense Radio Program" (audio)
Jim Brown hosts Genesis Communications Network