TV ecosystem will end Web 2.0
In 2004 O'Reilly Media hosted the first Web 2.0 conference. Tim O'Reilly observed that Web 2.0 was defined as software applications that could be...
Is radio barking up the wrong tree?
Today all the talk is about growing Internet revenue. BIA/Kelsey recently declared: While traditional media currently dominate the local ad market, a steady shift to digital will continue over the next five
Stations can grow audience with social media strategy
Bridge Ratings has some new study results out that focus on the successful use of social media marketing by radio stations and other businesses....
A good reason for broadcasters to stream
Several recent articles have questioned the survival of broadcast radio in the face of Internet radio. In an article last month, the NY Times pointed to the fact
Hispanic Radio and The Hispanic Radio Upfront – Part III
Today we ask: What about community service programming? What do you offer and which advertisers are involved?
Hispanic Radio and The Hispanic Radio Upfront – Part II
Today we ask: What sort of multiplatform opportunities will you be presenting with your other properties?; What sort of
Hispanic Radio and The Hispanic Radio Upfront – Part I
In today’s RBR-TVBR’s Intelligence Brief, we take a look at the annual Hispanic Radio upfront – and the Hispanic Radio marketplace in general. While...
Review of Broadcast Ownership Rules
Although its focus has been on other areas lately, the FCC has issued a Notice of Inquiry to explore revision of its broadcast ownership rules. Similar
Where advertising budgets really come from
The last time I saw my dentist for a routine cleaning, her assistant took my blood pressure. I asked her why, and she told me that more people visit the dentist than the
A snapshot of radio listening in the US
Arbitron publishes an annual report Radio Today that provides an interesting snapshot of radio listening in the US. For the first time, the 2009...
"Issues/Programs List" Requirements – Part II
Recently, I recommended that broadcasters begin reviewing their efforts for the next Issues/Programs Lists. This is an area that bears emphasis given the new
"Issues/Programs List" Requirements – Part I
On April 10, every broadcast licensee should have placed in their public file their issues and programs list for the period covering January 1 through March
The "turn-around" news marketing test
Most of us roll our eyes when we hear companies market "price-of-entry" features. The car dealer: "We will give you the best car for the lowest price."
Political ads: A quick review of broadcasters’ obligations
Are issue ads entitle to lowest unit rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster allow opposing views
Cable show identified our three screen opportunity
Last week at the The Cable Show the iPad was linked to a set top box. Data was exchanged between the two devices. The technical process of linking a set top box