RBR-TVBR Financial Roundtable 2010: Part 2
The 5th Annual RBR-TVBR Financial Roundtable continued with a discussion of the troubled broadcast loans that lenders
RBR-TVBR Financial Roundtable 2010: Part 1
The broadcast financing picture is improving, but slowly. The 5th Annual RBR-TVBR Financial Roundtable found participants
8 Ways to fix a DRTV program that isn’t working
It’s not easy to be successful in business. According to the SBA there is a 56% failure rate for small businesses over a four-year period. In the DRTV world
Something New Under The Sun
In “Nothing New Under the Sun,” John King recently commented on the Glenn Miller political advertising matter in Missouri recalling the Commission’s prior
Keeping your station all in the family
Contract: Eureka Broadcasting Company, with holdings in California and Oregon. If you want to sell your broadcast stations to members of your family, the...
Is Your Media Social?
Imagine that you just walked into a wedding reception… there are 50 to 100 people in attendance, and you don’t know everyone there. We’ve...
A favorable forecast for realizing revenue from interactive weather content
Mark Twain is reported to have said, “Everybody talks about the weather, but nobody does anything about it.” Now it looks as if you can
You have to get to know me before you get to sell me
From MarketingProfs Social Media Newsletter: A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to
Donny Osmond: 360-degree entertainer (audio)
The 'Best' Interview of 2011 was with Donny Osmond. He discusses Radio - Media - Entertainment and it is from the business side of the spectrum. Osmond is a 360-degree entertainer and media business person. It is a great audio.
How to Write a Great News ID
In the teasing world, three to five second IDs are always the most challenging promos to write. How can you convey the best stuff from your story in such a short
DRTV marketer’s advertising strategy in a down market
Timing Isn’t the Only Thing….. It’s Everything. The expression “you fish where the fish are” is an appropriate strategy for
Is podcasting right for your marketing plans?
Podcasting can be a powerful and compelling component in an advertisers’ marketing efforts -- but no two advertisers need to approach podcasting in the same way (and there's no real "right" or "wrong" way to use podcasting.)
Pew Study: Audio Is The New Radio
Radio is well positioned for a transition to a digital future, according to a new study by the Pew Project for Excellence in Journalism. Radio has the ability to maintain and grow its audience
A final repacking for DTV: Colocation the answer?
The FCC released the National Broadband Plan (NBP) last week. In Section 5, the FCC’s plan to take back 120 MHz of TV Broadcast space was revealed: to take back six TV channels
Radio leading the way in delivering beyond the banner
As the Internet Sales Manager, I am faced with a barrage of inquiries about banners and cheap CPMs. As most of you probably realize,...