Media Info Bureau

But to have a really special client-station bond, Mike Rudd suggests taking it several degrees deeper

Mark Jamison, a visiting Fellow with the American Enterprise Institute’s Center for Internet, Communication, and Technology who serves as Director and Gunter Professor of the Public Utility Research Center at the University of Florida, has been vocal about his desire to reform the FCC. In this Media Information Bureau column, Jamison shares his thoughts on radio spectrum, and how it could be increased.

What do you do when your sales reps fail to meet their quotas or fail to meet your expectations? Uncovering the root cause and applying the right solution is critical, expert sales trainer Barrett Riddleberger notes in his latest Media Information Bureau column. His advice could spark your sales team's performance just in time for the busy holiday season.

What's the last truly great contest a radio station has had? Our editor-in-chief recalls a February 2017 Safeway visit in the Phoenix area while walking through New York today. Nothing immediately came to mind. That's a problem, and he says it's a C-Suite issue.

"Those who utilize these technologies and end-resulting capabilities can more fluidly understand their audiences, how those audiences are reacting to creative content and ultimately drive attribution models resulting in real-time, data enhanced and directional outcomes." That's the conclusion of AdImpact VP John Link, who offers an exclusive thought piece for RBR+TVBR.

Garvey Schubert Barer's Art Harding addresses repack questions.

Once in a while, the RBR+TVBR Editorial Tiki Hut receives a PR pitch for a story that truly results in a "laugh out loud" moment. That happened today, thanks to new "research" from Instart Logic that uncovered this very revealing finding: Republicans are more likely to care about Super Bowl LII ads. As the laughter ended, our Editor-in-Chief attempted to put some seriousness into this simply silly statistic. His conclusion: Maybe it's not so silly after all.

Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback

What's the outlook for technology and media in 2021? Activate has reviewed the "major forces" reshaping the tech, entertainment, AR/VR, gaming, video, advertising, ecommerce and media industries, and it has just published a host of newsworthy findings. What do the conclusions mean for broadcast media and its consumers and advertisers?

That's a question tackled by Claravine and Advertiser Perceptions in a new survey of advertisers who spend upward of $50 million annually. The goal was to understand how they manage their marketing data.  One key finding could bring a boost to traditional media: Advertisers estimate that the wrong creative is served to the wrong consumer roughly 25% of the time.

Here’s a look at Senate races as of May 2012. Control of the legislative body hangs in the balance, and there are plenty of...

We already took a look under the hood of the BIGinsight database to get an idea of who the most frequent buyers of several...

Edison Research has released its third-quarter 2016 "Share of Ear" study, and there's some good news for radio.