Five lessons radio needs to learn from Social Media: Part 2 Mobile Strategy

Over the last two to three years it seems the world has moved to mobile -- with iPhones and iPods in the hands of 30

2010: Fearless broadcast prognostications

We will start out by saying that if we really knew what was going to happen next year, we’d be in Las Vegas or Atlantic City, and we would not waste one tiny

CES Delves Deeper into TV Programming

The “C” in CES has increasingly come to mean “Content” and the “E” is for “Entertainment” at the “S” as in “Spectacular” trade show. ...

Five lessons radio needs to learn from Social Media: Part 1 Website Strategy

There are only 24 hours in a day and there are a millions of websites for listeners to go to on the net. So...

Study finds young more accepting of unsolicited communications

Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t

Focused press release ideas for your station or group

Integrating a public relations strategy into your media mix is one of the most cost-effective components in a plan. Having

Internet Radio Listening Trends Up In UK

One third of the UK population has ever listened to Internet radio, according to a new study just released by RAJAR, the official body in charge of measuring radio

New Year Format Resolutions

I got to thinking, what is the new year going to bring many of the smaller independent and medium and small market station owners to keep them competitive in the new year

2009 RBR-TVBR prediction report card: How we did

The RBR-TVBR crystal ball was polished to a high sheen last year, and gave us a crystal clear picture of what was to come for the broadcasting industry

Two Things to Include in Every Anchor Intro

Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what's to come

Crystal ball gazers see a less hazy 2010

By all reports, advertising sales for both radio and television have finally begun to show signs of improvement. With 2009 about to go into the history books

Building a Marketing Communications Strategy for Your Station or Group

If you're a small station or group that believes having a marketing communications strategy is an idea reserved for huge corporations or groups that have large marketing departments, you're

Internet Radio’s Audience is Growing, But Are The Ad Dollars?

An article in the Wall Street Journal recently pointed out that while Internet radio’s audience is growing, ad dollars are not growing at the same rate. In it, Gordon Borrell, a local media consultant

WHAT’S THE BIG IDEA!?

A buddy of mine, Don Snyder, is the interactive sales manager for a radio group here in Columbus. Don and I go back to the late 90’s when we worked together at a station, and became fast-friends because both of our roles at the time

Your Station or Group Database Is Your Goldmine— Take Care of It!

A lot of people go to a networking meeting, trade show, or conference only to return with a big stack of business cards that they either throw away, put in a drawer, or keep as a ever-growing