Rolling Stone expands its brand

Iconic music magazine Rolling Stone will have a much greater impact than a mere newsstand presence in the Los Angeles market. The Rock institution

The Quickest Way to Ruin a Great Look….Over Accessorize

I can’t think of a single brand that belongs “everywhere.” Yet, many confuse integrated marketing with 360 degree bombardment

The Great Advertising Budget Shift-Will You Get Your Share?

While many of us are relieved that 2009 is finally coming to an end, we still face the uncertainties of how the economy will play out for us all in 2010. The chill in the air is real. For many businesses out there

Turning Short Term Advantage into a Long Term Strategy for Making the Sale

Uncertainty has been a friend of traditional advertising. That insight numbered among the observations provided by MAGNA Global's chief forecaster Brian Wieser at the...

Portable Meters: Fact and Fiction–Part IV

I’m a big proponent of portable meters for radio audience measurement, having been at Arbitron in 1992 when the project was initially announced, later

Portable Meters: Fact and Fiction–Part III

The Arbitron PPM is currently the most used portable meter with approximately 68,000 PPM panelists installed around the world being utilized for

Portable Meters: Fact and Fiction–Part II

While Arbitron may have been the first to develop and test a portable meter, the field of competitors now includes at least five other legitimate meter systems

Portable Meters: Fact and Fiction–Part I

In December 1992, after only a few weeks as Arbitron’s new president and CEO, Steve Morris held a press conference at the Metropolitan Club in NY to announce Arbitron’s goal to develop and deploy a portable

A Holiday Wish List for Traffic Systems

In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...

Make your station’s direct mail campaign easy

Direct mail is a great way to drum up business for your station or group. Use the following simple checklist

Zip Codes Grow Broadcast TV Revenue

For the foreseeable future broadcasters will not have the capability to insert addressable advertising at the set top box level. But this technical limitation

Do-It-Yourself Branding Basics for Your Station or Group

Branding gurus would like people to think there's a secret formula rocket science behind establishing a brand. But, there isn't. If you follow some

Digital song sales concentrated on the hits

According to a recent article in Billboard Magazine, music sales have been changed by the Internet. Whereas music sales used to be dominated by

Collecting Money in a Rocky Economy

Always accept partial payment. If the client says he cannot pay the entire balance, ask what he can pay immediately.

HD Radio’s Technology: The Right Play for Total Sports Coverage

In the constantly changing landscape of American media, even the most popular sports franchises are challenged