Cable Advertising’s Plan for the Future
I spent last week attending the CTAM cable advertising summit in Denver. The people at this conference are working their big brains to the bone figuring out ways to increase advertising revenue
Why we are not marketing to Hispanics effectively?
In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other
Cross Platform Boosts Recency Planning
One of the strengths of broadcast television is its ability to synchronize to the consumer's physical world.
The Financial Manager's Perspective: November's Not the Time to Fall Back
"Falling back" has always been easier for me than “springing forward.” It feels a bit of a stolen pleasure – I have an extra sixty minutes to lie in bed or to do something just for me. The best news is
EEO Compliance is Simple …But Not Easy
The recent round of FCC EEO audit letters this summer may result in some radio stations being fined for having insufficient EEO recruitment efforts
The FTC May Become Your Most Important Regulator
Recent reports indicate that the new Federal Trade Commission Chairman, Jon Leibowitz wants to rein in the practice of delivering internet based ads to individuals keyed to their Web search
Media Study Highlights Impact of Digital Media on Radio
A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be
Not Getting Appointments? Your Shallowness May be More than Skin-Deep
Local business owners have become jaded by the dozens of media reps trying to get their attention each week
Important Steps in Building Authentic Social Media
Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for
Consumers warm to socially responsible business
The 3rd annual Edelman goodpurpose (TM) Consumer Study is out, and it has found that even in the midst of a global recession, consumers are willing to spend a little extra if they feel
How to monetize your multicast TV stations
In June, TV made the first major change in its delivery since the advent of Color. Digital TV…now mandatory by the FCC for all high power stations in the US
Internet radio stations play more artists than broadcast stations
The number of unique artists played on Internet radio stations is more than 32 times the number of unique artists played on
Why is HD Radio important for public radio?
As a self-proclaimed evangelist for HD Radio, I am often questioned about this technology and asked why I have inculcated it so deeply into...
Marketers Wake-Up: A Screen is a Screen is a Screen!
Consumers are viewing vast amounts of video across multiple screens: televisions, computers, and mobile
The 2010 radio upfront: More scatter, yet stabilized rates?
In RBR's annual network radio upfront report, we ask top media agency buyers for their take on next year’s biz, based on what deals...