Video kiosks challenge both brick-and-mortar and online
Just when you thought there were no new advertising categories to grow out of a recession, along comes a new way to get people to rent videos
Outsourcing Local Search: Mission Critical Revenue Stream Emerges for Broadcasters
You know the problem, you’ve heard it before: local broadcasters are under assault, competing with more forms of media than ever
Tips for Fine-Tuning Your Credit and Collections Practices
As Robin Szabo, president of Szabo Associates and an MFM board member recently observed, the economic downturn not only reduced
Solving the Automotive Finance Snag
Most people can’t buy a car if they can’t get financing. And of course it’s never been harder to finance a major purchase than it is right now. Auto dealers are
Is traditional media still relevant for experts and authors?
With the popularity of social media, many book authors and experts interested in marketing, branding and book or personal publicity may wonder how the...
Dealer No Deal
The following is a true story. It’s a story from a consumer’s perspective, not a consultant’s perspective (although I’m sure I won’t be able to resist a rant here or there). I believe the story clearly illustrates a number of important factors
Automotive Service-It’s All about Trust and Problem Solving
As most of us are painfully aware unreliable transportation is a real bummer. I was reminded of this recently when we went
Consumers could confound experts
The last time we saw the economic mood rings worn by CEOs, they were pretty gloomy, and general grumpiness about immediate prospects for radio and
A technical look at Arbitron’s PPM system
Arbitron’s Portable People Meter (PPM) system is currently replacing their old paper diary system. There are a number of radio veterans questioning
The Coordinated Contributions Rule
It’s hard to believe, but already the political campaign season is coming around again. Here’s an interesting issue that can interest broadcasters because of...
Using Social Media to Recruit Viewers
1) Present yourself as a human being, not a company. Escape the bonds of your corporate identity, loosen that tie, and get friendly. Remember, its called
Listening to Music on Mobile Phones Doubled in Past Year
A new study by Forrester Research shows that 10% of mobile phone users use their device to listen to music, up from 5%
Broadcasters Dominate All Screens With Clickable TV
The key to revenue growth for broadcasters is to offer consumers a way to access an integrated digital media experience across three devices (television, mobile, and Internet) on their own
Automotive Advertising: It's more than just "The Deal"
This series is designed to help you help you get more automotive advertising dollars, even in a recession. Just because the economy is sour...
Over 100 possible 2010 battlegrounds
Nothing gets the cash registers ringing at television and radio stations like a good old-fashioned political dogfight. The hotter, the better. Both major